Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Anand Mahindra Keeps His Promise, Gifts A House To Idli Amma

Zainab Kantawala by Zainab Kantawala
May 10, 2022
in What’s Buzzing
A A

While Anand Mahindra has never failed to impress us with his entrepreneurial journey and skills, his efforts in serving humanity are exemplary too. With his presence on social media, he has been acknowledging talent and human efforts that go into making this world a better place. And this time too, he has kept his promise of gifting a house to Kamalathal, also known as Idli Amma, who has been selling idlis along with sambar and chutney, for Re 1/-

For more than 35 years, 85-year old ‘idli paati’ has been serving people, adhering to a strict schedule of rising at sunrise to make idlis, especially for daily wage earners. She has done this for years, without paying attention to profits, and working towards their betterment. Idli Amma’s journey went viral in 2019. That’s when Anand Mahindra expressed his interest in investing in her business, when he tweeted the following

One of those humbling stories that make you wonder if everything you do is even a fraction as impactful as the work of people like Kamalathal. I notice she still uses a wood-burning stove.If anyone knows her I’d be happy to ‘invest’ in her business & buy her an LPG fueled stove. pic.twitter.com/Yve21nJg47

— anand mahindra (@anandmahindra) September 10, 2019

Last year, he tweeted about Idli Amma, and promised to make her a house.

Only rarely does one get to play a small part in someone’s inspiring story, and I would like to thank Kamalathal, better known as Idli Amma, for letting us play a small part in hers. She will soon have her own house cum workspace from where she will cook & sell idlis (1/3) https://t.co/vsaIKIGXTp

— anand mahindra (@anandmahindra) April 2, 2021

He also thanked the authorities involved in the speedy registration procedure at Thondamuthur.

🙏🏽 to the @MahindraRise team for understanding from Kamalathal how we can ‘invest’ in her business. She said her priority was a new home/workspace. Grateful to the Registration Office at Thondamuthur for helping us achieve our 1st milestone by speedily registering the land (2/3) pic.twitter.com/F6qKdHHD4w

— anand mahindra (@anandmahindra) April 2, 2021

And this year, on Mother’s Day, he fulfilled his promise and gifted Idli Amma, her new house in Vadivelampalayam. The 300 sq ft house comes with a dining hall, a single bedroom with an attached bathroom and a living hall. This had netizens showering Anand Mahindra with immense praise and hailing his kind gesture. Everyone seems to be impressed especially since he kept his promise.

pic.twitter.com/gWQl5udpxb

— Mayank Rastogi (@mayankca619) May 8, 2022

So noble. Iam sure she would now have some respite while doing the selfless work she does. In a time where a simple Plate of idli is priced for rs 100 in most places, making it available at 1 rupee is philanthropic
Cheers to you and idli Amma 👏🏽👏🏽🙏🏽#HappyMothersDay2022

— Prof Wingardium leviosa (@lost_untilfound) May 8, 2022

This is so nice Sir that too on a Mother’s Day. To get a blessings from this Amma is blessings from God. Congratulations to you and your dedicated team to get this done in short span of time. 🙏

— Anil Menon (@Anil3575) May 8, 2022

Total Respect for Mr Anand Mahindra. Very few individuals like Idli amma. In today’s world where there is negativity and greed for power and money a story like this gives so much hope. Made my day

— DIPTI DESAI (@dipti9) May 9, 2022

Related Posts

Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report
What’s Buzzing

Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report

by MM Desk
December 5, 2025

WPP India and Meta have launched a new CPAS (Collaborative Performance Advertising Solutions) Playbook that has shown how quick commerce...

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power
Feature

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power

by MM Desk
December 3, 2025

When audiences worldwide prepared for the final season, Stranger Things Season 5 responded with a sophisticated rollout of teaser posters,...

Latest

Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report

Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report

December 5, 2025
Millennial Achievers 2025: Tanmay Sinha’s Rise As A Trailblazer In Modern Marketing

Millennial Achievers 2025: Tanmay Sinha’s Rise As A Trailblazer In Modern Marketing

December 5, 2025
Lakmé Pioneer Simone Tata Passes Away At 95

Lakmé Pioneer Simone Tata Passes Away At 95

December 5, 2025
Publicis Marks 100 Years With AI-Powered Tribute To Its Legacy

Publicis Marks 100 Years With AI-Powered Tribute To Its Legacy

December 5, 2025
Chandan Das Steps Down From JioStar After 11 Years

Chandan Das Steps Down From JioStar After 11 Years

December 5, 2025
India Registers First Smell Trademark For Japanese Company’s Rose-Scented Tyre

India Registers First Smell Trademark For Japanese Company’s Rose-Scented Tyre

December 5, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.