Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Business

From Banana Saris To Bamboo Jeans, See How Fashion In India Is Going Sustainable

Zainab Kantawala by Zainab Kantawala
September 22, 2021
in Business, What’s Buzzing
A A

While shopping for any outfit, what catches your eye? The overall appearance, the cuts, the colors, embellishments etc.… but the foundation of any garment lies is its material. And a lot of factors determine the choice of a fabric. More so, now with the introduction of sustainable fashion, there are lots of options available in the market. But what makes natural fibers, a better choice?

This slow change in fashion is fueled by the idea of minimizing wastage, and pollution caused by the fashion production market. Every material has some or the other disadvantage. For example, the comfortable cotton is the most water-dependent cloth, with about 10,000 liters used for every one kilogram of cotton produced. So, its time we make the switch to natural fibers, which are less polluting and naturally occurring plus abundantly available.

Natural fibers for fashion can be extracted from a variety of plants- eucalyptus, jute, bamboo, hemp, sugarcane, banana, pineapple, lotus etc. The biomass available after utilizing their edible parts are generally burnt, causing pollution or are used in landfills. This waste is the best biopolymer source that can be converted into textile fibers.

India produces almost 300 lakh tonnes of banana and 16 lakh tonnes of pineapple every year. Just imagine the amount of waste accumulated from these two sources alone. Lets see a few examples of trendsetters in this field.

Tamil Nadu based C. Sekar, a third-generation weaver has been utilizing natural fibers from banana, pineapple, bamboo and aloe vera in his sustainable textile brand Ananafit. This record-holder for weaving a saree pallu out of 25 natural fibers, feels that banana stems are the best source of natural fibers, and he is now experimenting with the lotus plant to produce silk yarn.

According to Mumbai based Neha Rao who heads BOHECO, a garment made from hemp keeps getting softer and more comfortable on washing it. However, since its illegal to cultivate hemp in India, yarn is imported from other south Asian countries. This increases garment price but is still a very sustainable option.

Kolkata-based Arundhati Kumar creates accessories like bags and belts from vegan leather sourced from Europe, under her brand name “Beej”. Priyal Turakhia, winner of fashion Forward Fellowship, used organic ethical cotton with one-time use plastic as embellishments. She skipped using dyes, another major source of pollution. Through her brand Nirantar, she used cosmetic and water bottles to enhance her products and garments.

With young designers taking the baton of sustainable fashion ahead, there are many ideas to be implemented and a lot of scope to be effectively explored. Weavers are eager to play their part in making the world a better place. However, it is the onus of the government and textile giants to help make this industry a flourishing one.

Countries like China, Australia, Brazil and many European countries have started mass production of natural fiber textiles. Major fashion houses like H&M, Prada, Salvatore Ferragamo, Hugo Boss, Gucci are also using these textiles for their products.

Related Posts

Anthropic Calls For Global Pause On Frontier AI Development
What’s Buzzing

Anthropic Calls For Global Pause On Frontier AI Development

by MM Desk
June 5, 2026

Artificial intelligence company Anthropic has suggested a global pause on the development of the most powerful AI systems, stating that...

From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week
What’s Buzzing

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

by MM Desk
June 5, 2026

This week in advertising, brands delivered a mix of nostalgia, culture, product storytelling, and sharp competitive jabs. From quick commerce...

Latest

Anthropic Calls For Global Pause On Frontier AI Development

Anthropic Calls For Global Pause On Frontier AI Development

June 5, 2026
From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

June 5, 2026
'Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?': The Ad That Cemented Ambuja's Legacy

‘Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?’: The Ad That Cemented Ambuja’s Legacy

June 5, 2026
Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

June 5, 2026
Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

June 5, 2026
boAt Elevates Vedansh Kumar To CMO

boAt Elevates Vedansh Kumar To CMO

June 5, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.