Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Editorial Opinions

Know Why Your Denim Jeans Have A Small Pocket On The Right Side & The History Behind It

Rinie Wilson by Rinie Wilson
August 3, 2021
in Editorial Opinions
A A

People have always been fascinated by the latest fashion trends. Not just today, fashion has been important for people since the beginning of time. Its definition however has changed over the years.

Many things were in fashion hundreds of years back but have become obsolete today. From corsets to fontange, many styles were once considered the epitome of fashion but are nowhere to be seen around today.

However, one thing has stuck with the human race for years and years and no one could understand its significance. All those who wear denim jeans might have wondered once in their lifetime that what is that small pocket used for after all.

A small pocket on the right side just above your pocket always left me wondering about its significance. But did you know that it served a purpose in the earlier days?

Reason & The History Behind The Design

These small pockets were made to hold a pocket watch which was a very essential item during that time when denim jeans were introduced as waist overalls.

Jacob Davis, a tailor from Rome had designed tough work trousers for miners from a special fabric. He partnered with Levi Strauss and improved the quality and design and patented it in 1873.

The small pocket was actually intended as a safe place for men to store their pocket watches. The design dates back to Levi’s first-ever pair of jeans, which hit the market in 1879.

According to the Levi Strauss blog, originally there were only four pockets designed on a pair of blue jeans, three in the front (the watch pocket included) and one in the back.

Although the watch pocket has been referred to as the fifth pocket, that honor belongs to the back left pocket, which didn’t appear on Levi’s jeans until 1901.

Current Significance

In today’s day and time, these watch pockets serve absolutely no purpose. Many of us are not even aware of the history it comes with.

Despite the design being redundant, Levi Strauss has kept the design and does not plan to change it anytime soon. The reason behind the company’s decision to maintain the watch pocket is to preserve the integrity of the early design.

Related Posts

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry
Editorial Opinions

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry

by Priyanka Kesarwani
February 27, 2024

Technological improvements and shifting customer behavior have caused a huge transformation in the Indian wedding market in recent years. Instagram...

Celebrity Brand Ambassadors And Investors In D2C Brands
Editorial Opinions

Celebrity Brand Ambassadors And Investors In D2C Brands

by Priyanka Kesarwani
February 27, 2024

Forget the outdated star endorsement deals. The world of advertising is seeing an active shift. The D2C brands are forging...

Latest

Kuku Files Confidential Rs 3,500 Crore IPO, Eyes Rs 15,000 Crore Valuation

Kuku Files Confidential Rs 3,500 Crore IPO, Eyes Rs 15,000 Crore Valuation

June 4, 2026
Ekta Kapoor Joins Ekatra Jewels As Investor

Ekta Kapoor Joins Ekatra Jewels As Investor

June 4, 2026
WPP Media Tops India’s New Business Rankings In Q1 2026 With $178.8Mn Billings: COMvergence

WPP Media Tops India’s New Business Rankings In Q1 2026 With $178.8Mn Billings: COMvergence.

June 4, 2026
Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

Mother Dairy Eyes Rs 24,000 Crore Revenue In FY27, Plans Expansion Beyond Core Markets

June 4, 2026
PhysicsWallah & McAfee Fined By CCPA Over ‘Dark Pattern’ Violations

PhysicsWallah & McAfee Fined By CCPA Over ‘Dark Pattern’ Violations

June 4, 2026
WAVES OTT Achieves 1 Crore User Mark, Eyes Next Growth Phase

WAVES OTT Achieves 1 Crore User Mark, Eyes Next Growth Phase

June 4, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.