Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Editorial Opinions

Know Why Your Denim Jeans Have A Small Pocket On The Right Side & The History Behind It

Rinie Wilson by Rinie Wilson
August 3, 2021
in Editorial Opinions
A A

People have always been fascinated by the latest fashion trends. Not just today, fashion has been important for people since the beginning of time. Its definition however has changed over the years.

Many things were in fashion hundreds of years back but have become obsolete today. From corsets to fontange, many styles were once considered the epitome of fashion but are nowhere to be seen around today.

However, one thing has stuck with the human race for years and years and no one could understand its significance. All those who wear denim jeans might have wondered once in their lifetime that what is that small pocket used for after all.

A small pocket on the right side just above your pocket always left me wondering about its significance. But did you know that it served a purpose in the earlier days?

Reason & The History Behind The Design

These small pockets were made to hold a pocket watch which was a very essential item during that time when denim jeans were introduced as waist overalls.

Jacob Davis, a tailor from Rome had designed tough work trousers for miners from a special fabric. He partnered with Levi Strauss and improved the quality and design and patented it in 1873.

The small pocket was actually intended as a safe place for men to store their pocket watches. The design dates back to Levi’s first-ever pair of jeans, which hit the market in 1879.

According to the Levi Strauss blog, originally there were only four pockets designed on a pair of blue jeans, three in the front (the watch pocket included) and one in the back.

Although the watch pocket has been referred to as the fifth pocket, that honor belongs to the back left pocket, which didn’t appear on Levi’s jeans until 1901.

Current Significance

In today’s day and time, these watch pockets serve absolutely no purpose. Many of us are not even aware of the history it comes with.

Despite the design being redundant, Levi Strauss has kept the design and does not plan to change it anytime soon. The reason behind the company’s decision to maintain the watch pocket is to preserve the integrity of the early design.

Related Posts

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry
Editorial Opinions

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry

by Priyanka Kesarwani
February 27, 2024

Technological improvements and shifting customer behavior have caused a huge transformation in the Indian wedding market in recent years. Instagram...

Celebrity Brand Ambassadors And Investors In D2C Brands
Editorial Opinions

Celebrity Brand Ambassadors And Investors In D2C Brands

by Priyanka Kesarwani
February 27, 2024

Forget the outdated star endorsement deals. The world of advertising is seeing an active shift. The D2C brands are forging...

Latest

Delhi HC Calls For Media Regulation Law Amid Rise Of 'Mobile Phone Journalists'

Delhi HC Calls For Media Regulation Law Amid Rise Of ‘Mobile Phone Journalists’

July 17, 2026
Weekly Campaign Wrap: Celebrities, Culture & Consumer Connect

Weekly Campaign Wrap: Celebrities, Culture & Consumer Connect

July 17, 2026
The Next Mile of Logistics: Why Tata’s Azura Launch Signals a Shift in Commercial Mobility

The Next Mile of Logistics: Why Tata’s Azura Launch Signals a Shift in Commercial Mobility

July 17, 2026
Gazal Kapoor Joins WPP Media As Senior Director - Client Engagement Lead, Advanced TV

Gazal Kapoor Joins WPP Media As Senior Director – Client Engagement Lead, Advanced TV

July 17, 2026
Cricket, Reality Shows & Films Dominate India's OTT Viewing In H1 2026: Ormax StreamView Report

Cricket, Reality Shows & Films Dominate India’s OTT Viewing In H1 2026: Ormax StreamView Report

July 17, 2026
Moneka Khurana Elevated As Managing Director At MMA India

Moneka Khurana Elevated As Managing Director At MMA India

July 17, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.