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Home Campaigns

Rahul Dravid Is Now ‘Indiranagar Ka Gunda’ Leaving Brands & People Wondering

Rinie Wilson by Rinie Wilson
April 10, 2021
in Campaigns, What’s Buzzing
A A

Rahul Dravid is known as one of the many gems in the Indian Cricket Fraternity. Apart from his spectacular career in cricket, Rahul has always been termed as one of the coolest cricketers ever to be. His calm and poise have always had his fans in awe of him.

But recently, we all have got to receive an entirely different side of Rahul Dravid. In an advertisement for CRED, Rahul was shown as a very angry and aggressive man while he is stuck in traffic. He can be seen picking fights with strangers, breaking the side view mirrors of other cars with a bat, and being annoyed with people around him in general.

This fun ad was shared by the Indian Cricket Team Captain Virat Kohli on his Twitter handle with the caption ‘Never seen this side of Rahul Bhai.’

https://twitter.com/imVkohli/status/1380451732690411521

Tanmay Bhat along with Devaiah Bopanna, Puneet Chadha, Nupur Pai, Vishal Dayama is the brains behind this genius ad campaign and it is executed by DDB Mudra and 22Feet Tribal Worldwide. Tanmay had also shared Virat Kohli’s post asking if we want ‘a behind the scenes vlog of this’.

Rahul Dravid is one of the nicest, politest people I’ve had the pleasure of meeting. In the brief few hours, he taught me how to correct my batting stance (I do all my cardio while batting in the nets), was kind enough to share the most fascinating cricketing insights –

— Tanmay Bhat (@thetanmay) April 9, 2021

He further went on to share a heartfelt note for Rahul Dravid and had said a lot of kind words for him. Rahul even taught Tanmay to correct his batting stance.

Since the video has been posted it has received a lot of positive reactions from people. Rahul’s new avatar and his punch line ‘Indiranagar Ka Gunda Hu Main’ has since gone viral and people cannot stop talking about it. Many brands have also jumped in on all the fun and posted some of the best tweets on the ad.

Zomato, for one, informed people that the delivery in Indiranagar might be late today due to an ‘angry Gunda on the road’.

deliveries in Indiranagar miiight be late today due to an angry gunda on the road

— zomato (@zomato) April 9, 2021

Cars24

Reports coming in from Indiranagar that a Gunda is breaking cars, if this Gunda has damaged your car too, we are offering free upgrades.

T&C apply

— CARS24 India (@cars24india) April 9, 2021

AtherEnergy

Cut the stress. Switch to Ather instead.
Test rides on at 100 ft rd #Indiranagar.
Gundas also welcome. https://t.co/SZUi9ols6T

— Ather Energy (@atherenergy) April 9, 2021

Ex cricketer and Dravid’s dear friend, Dodda Ganesh, shared a similar memory from way back while sharing this unexpectedly fun video.

The last time Rahul Dravid shouted like this was, from the Karnataka dressing room, and I was at the receiving end. “Innu ondu Run ide kano”. @imVkohli https://t.co/8QE1roe926

— Dodda Ganesh | ದೊಡ್ಡ ಗಣೇಶ್ (Modi Ka Parivar) (@doddaganesha) April 9, 2021

Twelfth Man Official, a football gaming app, has also posted a take on the ad in their own way.

Every fantasy player after they WIN big on Twelfth Man#Indranagar #RahulDravid #TwelfthMan #TwelfthManApp #Trending #TrendOfTheDay #MomentMarketing pic.twitter.com/v6sjtpHbm4

— Twelfth Man Official (@twelfthman_ofcl) April 9, 2021

Cars24 offered a free upgrade to anyone whose car got damaged by this ‘Gunda’ in Indiranagar.

Reports coming in from Indiranagar that a Gunda is breaking cars, if this Gunda has damaged your car too, we are offering free upgrades.

T&C apply

— CARS24 India (@cars24india) April 9, 2021

Filmmaker Anubhav Sinha complimented Rahul Dravid for his amazing acting skills.

Some actors are walls. Some walls are actors. #RahulDravid

— Anubhav Sinha (@anubhavsinha) April 9, 2021

Bajaj Allianz was concerned if people had their cars insured to save them from the angry man on the streets.

There is an angry man on the streets. Hope your car is insured.😅#CaringlyYours #RahulDravid

— Bajaj Allianz General Insurance (@BajajAllianz) April 9, 2021

Parle-G will be doing their best to make Rahul less of a ‘Gunda’ and more of a ‘Genius’.

Sending additional supplies of Parle-G to Indiranagar to turn the Gunda back into a Genius.#IndiranagarKaGunda #GmaneGenius #RahulDravid

— Parle-G (@officialparleg) April 9, 2021

Screenwriter Aniruddha Guha complimented CRED for creating yet another great content with celebrities. Yet he is still unsure as to why we need the product in the first place.

This new CRED ad featuring #RahulDravid once again shows the brand knows how to create great content with celebrities, while still not telling us why the hell we must use the product. https://t.co/kk1h89iC7W

— Aniruddha Guha (@AniGuha) April 9, 2021

Rajasthan Royals shared a meme on his ‘performance’ in Indiranagar along with a few others.

Some of Dravid’s best performances 🙌 pic.twitter.com/fDN9a2juVs

— Rajasthan Royals (@rajasthanroyals) April 9, 2021

To all of you wondering what is so special about Indiranagar, let us tell you that Indiranagar is a locality in Bengaluru and Dravid has spent a majority of his life there in his family home.

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