Celebrity endorsements have become pretty hyped nowadays. From every brand, old or new, big or small, having a celebrity face on their marketing channels is not just a luxury but a necessity. And why shouldn’t it be? Celebrities are looked up to by many and have a great influence on people’s buying choices.
Earlier, there were only a couple of names that every brand would run to. Only a handful of actors ruled the game of endorsement and all the A list actors had a majority of brands in their kitty.
But with a growing number of newcomers in the industry, the endorsement distribution pattern has changed drastically.
And the newcomers that are ruling the numbers are, Ayusmann Khurana, Kartik Aryan, Tiger Shroff, Disha Patani, Kriti Sanon, Rajkumar Rao, Taapsee Pannu, and Vicky Kaushal.
As reported by Business Insider, Ayusmann Khurana is leading the charts among the newbies. Ranked on the 10 number on Duff & Phelps’ celebrity brand valuation report, Ayushmann Khurana is endorsing 17 brands.
The report said,
National award winner Ayushmann Khurrana, dancing wizard Tiger Shroff and hitman Rohit Sharma grabbed 10th, 17th and 20th spots, respectively. The overall brand value of the top 20 celebrities in 2019 is estimated at USD 1.1 billion, an increase of 25% from last year.
Following Ayushmann Khurana‘s lead, Tiger Shroff & Kartik Aryan have 16 brands in their kitty. Apart from them, we have, Disha Patani with 15 brands; Kriti Sanon with 14 brands; Rajkummar Rao with 13 brands; Taapsee Pannu with 11 brands; and Vicky Kaushal with 10 endorsements.
As per the Duff & Phelps’ celebrity brand valuation report, the celebrity that has the most brand value is none other than Virat Kohli. The cricket star’s brand valuation stands at a whopping $237.5 Million.
