Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Isn’t Changing Creativity, It’s Changing What Marketers Know Before They Create

    AI Isn’t Changing Creativity, It’s Changing What Marketers Know Before They Create

    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Isn’t Changing Creativity, It’s Changing What Marketers Know Before They Create

    AI Isn’t Changing Creativity, It’s Changing What Marketers Know Before They Create

    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

RIL Builds Top Quality 40 km Roads Using Plastics Waste

Shubham Sachdeva by Shubham Sachdeva
January 30, 2020
in What’s Buzzing
A A

Plastic waste has become a big concern for the country and companies are trying to contribute to solving this issue. With a similar aim, oil-to-telecom major Reliance Industries (RIL) has launched a new project to use plastics in road construction.

As a part of its sustainability and circularity initiatives, RIL has built a 40-km road network having 50 tonnes of post-consumer plastics as a key ingredient at its Nagothane Manufacturing Division (NMD). The plastics used in this has things such as multi-layer films used for packaging of wafers, snacks, flexible polyethylene packaging materials used by e-commerce companies, garbage bags, cling wraps and other flexible plastic products collected from within the township and surrounding areas of Pen taluka.

Impact of using plastic

The company has done this to create a solution for disposal of non-recyclable post-consumer plastic waste and the use of plastics in the road-mix has improved durability and strength. It has provided superior bonding among aggregates, lower seepage of water, and lesser erosion – all this resulting in reduced abrasion of tyres.

The time and cost


The construction of these roads at NMD began in May 2019 and was completed in just 2 months. The Raigad area was lashed by torrential rains last season. Nagothane alone received a record 2,500 mm rainfall. The cost of a kilometre of a road with plastic — 3.5 m wide, 5 cm topping — costs ₹1 lakh less to make as compared to a conventional bitumin-only road.

What experts say

Talking about this initiative, Vipul Shah, chief operating officer (COO), petrochemicals business, RIL, said

“This is part of RIL’s endeavour to instil sustainability and circularity concepts in everything they do. The roads at Nagothane manufacturing division are a proof of concept that even end-of-life plastics can be utilised in a sustainable manner in creating meaningful and useful assets.”

The company is advising National Highways Authority of India (NHAI) to include plastic mix in its specifications for road projects and will assist road builders in adapting to this technology which will utilise plastic waste to build stronger roads. This can be a game-changing project both for our environment and our roads, Shah added.

Usually, recyclable plastics can be reused nearly 8 times, but it is the single-use plastic— like confectionery wrappers, food bags and straws—that are the immediate cause of plastic pollution. Considering this, RIL said it has started its own, as well as outsourced garbage collection and segregation which enables the collection of sufficient plastic to be shredded to prepare a mixture at its sites.

Considering the benefits of both environment and roads, we can say more such initiatives should be taken by brands to improve the life of people. What are your views on this? Share your thoughts in the comments section.

Related Posts

When The Streets Speak, Should Brands?
Feature

When The Streets Speak, Should Brands?

by Sakshi Sharma
July 23, 2026

The conversation around brands and activism isn't new. From Black Lives Matter and #MeToo to farmers' protests, LGBTQ+ rights and...

Excitel Broadband Reappoints Aditya Jain As Chief Marketing Officer
Marketing

Excitel Broadband Reappoints Aditya Jain As Chief Marketing Officer

by MM Desk
July 22, 2026

Excitel Broadband has announced the return of Aditya Jain as its Chief Marketing Officer (CMO), effective July 2026. Having previously...

Latest

Havas Media’s Arena Media India Wins Integrated Media Mandate For Keo Karpin

Havas Media’s Arena Media India Wins Integrated Media Mandate For Keo Karpin

July 28, 2026
Shashi Sinha Steps Down From Omnicom Media India As Strategic Advisor

Shashi Sinha Steps Down From Omnicom Media India As Strategic Advisor

July 28, 2026
Aniruddha Sinha Joins JK Lakshmi Cement As Head Of Marketing

Aniruddha Sinha Joins JK Lakshmi Cement As Head Of Marketing

July 27, 2026
AI Isn’t Changing Creativity, It’s Changing What Marketers Know Before They Create

AI Isn’t Changing Creativity, It’s Changing What Marketers Know Before They Create

July 27, 2026
Kedar Ravangave Exits Kotak Mahindra Bank As Head Of Marketing

Kedar Ravangave Exits Kotak Mahindra Bank As Head Of Marketing

July 27, 2026
Standard Chartered Appoints Kavita Kulkarni As Chief Technology and Operations Officer For India and South Asia

Standard Chartered Appoints Kavita Kulkarni As Chief Technology & Operations Officer For India & South Asia

July 27, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.