Meghna Gulzar’s movie Chhapaak starring Deepika Padukone, which is based on the true story of acid attack survivor Laxmi Agrawal, has hit the cinemas yesterday.
There was lot of hype created about the movie. Everyone was waiting for its release, and that is what Chhapaak producers want from their marketing team.
Well, considering the long waiting lines for tickets, it seems like Chhapaak marketing efforts were successful enough to create the buzz among users and get them to cinemas.
Here is a quick look at the Chhapaak marketing efforts:
Beginning of Shoots announced on Twitter
The producers had announced the beginning of shoots in March 2019 and straightway there was buzz what Deepika Padukone is up to.
She is courage.
She is hope.
She is @deepikapadukone as #Malti in #Chhapaak.
Shoot begins today.
Releasing on 10th January, 2020.
@masseysahib @foxstarhindi pic.twitter.com/WszEOoL3L7— Meghna Gulzar (@meghnagulzar) March 25, 2019
Teaser
A day before the launch of a trailer the makers released the announcement of the trailer on social media with a short video.
A glimpse into a precious journey…
Of an unshakeable experience… #Chhapaak Trailer releases tomorrow.@deepikapadukone
@masseysahib@foxstarhindi @_KaProductions@mrigafilms pic.twitter.com/4BWbzEav54— Meghna Gulzar (@meghnagulzar) December 9, 2019
Trailer
Trailer of the movie was launched on 10th December 2019 and it was the official beginning of the marketing campaign of the movie at full throttle. Ranging from social media campaigns to brands association to contests on BookMyShow, BTS promotion, TV promotions, and NGO thanking the producers, producers have done almost everything to reach a wider audience.
Powerful… Stories like this need to be attempted more often… Trailer of #Chhapaak shakes you up… Stars #DeepikaPadukone and #VikrantMassey… Directed by Meghna Gulzar… 10 Jan 2020 release… #ChhapaakTrailer: https://t.co/eL60DrNYMe
— taran adarsh (@taran_adarsh) December 10, 2019
https://twitter.com/Ashwinyiyer/status/1204315061486899201
Poster unveiled
Jitni zyaada ladaai, Utna zyaada pyaar…
Nok Jhok se hui ek khoobsoorat love story ki shuruaat…❤
Dekhiye #Chhapaak iss Friday!Book your tickets now!
Paytm: https://t.co/2zgDDglv6H
Book My Show: https://t.co/ErBdj9SNGf pic.twitter.com/vSTEEs8a7K— Meghna Gulzar (@meghnagulzar) January 7, 2020
Campaign on Social Media to Keep the Buzz Alive
Andhere se guzarne ke liye shor ki aadat daalni padti hai.
Dekhiye #Chhapaak iss Friday.Book your tickets now!https://t.co/2zgDDglv6Hhttps://t.co/ErBdj9SNGf pic.twitter.com/pxGEuHM7C9
— Meghna Gulzar (@meghnagulzar) January 8, 2020
Brand Collaboration
BTS Promotion
To meet their gaze and match their smiles. #MuhDikhai 2.0 is about being seen. Fearless, free and fun! #Chhapaak hits the cinemas on 10th January, 2020. https://t.co/OnfDW7aXwD @deepikapadukone @masseysahib #Gulzar @atikachohan @foxstarhindi @_KaProductions @mrigafilms
— Meghna Gulzar (@meghnagulzar) December 27, 2019
Contest On BookMyShow
#Mumbaikars! We bring to you the golden opportunity to meet Bollywood's numero uno diva @deepikapadukone on the occasion of her latest film #Chhapaak's release. Take part in the #ChhapaakOnBMS contest & be the lucky one!#ContestAlert #ContestIndia @foxstarhindi #AbLadnaHai
— BookMyShow (@bookmyshow) January 8, 2020
TV Promotion
.@KapilSharmaK9 aur @deepikapadukone ki ye hasi ki bhasha, jo degi Hindustan ki har Malti ko jeene ki aasha.
Dekhiye Kapil Sharma Show aaj raat 9:30 PM sirf @SonyTV. pic.twitter.com/U2Azg8khWR— Star Studios (@starstudios_) January 5, 2020
New year brings out new hopes and that’s what #Chhapaak is all about.
Watch Deepika and Kartik as they welcome the New Year in their own imitable style at The Star Screen Awards tonight at 8PM, only on @StarPlus.@deepikapadukone @TheAaryanKartik pic.twitter.com/cWdSL9BT3e— Star Studios (@starstudios_) December 31, 2019
TikTok Promotion
NGO Thanking producers
filmmaker Meghna Gulzar graced the occasion and visited Sheroes Home to support the campaign in the event of Sheroes @SheroesHangout #GALAMEET2018 pic.twitter.com/Ggd4Oq9GGz
— Stop Acid Attacks (@StopAcidAttacks) December 26, 2018
filmmaker Meghna Gulzar graced the occasion and visited Sheroes Home to support the campaign in the event of Sheroes @SheroesHangout #GALAMEET2018 pic.twitter.com/Ggd4Oq9GGz
— Stop Acid Attacks (@StopAcidAttacks) December 26, 2018
https://twitter.com/VikrantMFC/status/1213817008132894721
Deepika’s Social Media Speak Ups
So this is how producers ensure that every Indian should become a part of the movie.
Also Read: The Best Marketing Stunt By BookMyShow For Good Newwz Movie Promotion
