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2 minutes read

Marketing Strategies Of Movie Chhapaak

| Published on January 12, 2020

Meghna Gulzar’s movie Chhapaak starring Deepika Padukone, which is based on the true story of acid attack survivor Laxmi Agrawal, has hit the cinemas yesterday.

There was lot of hype created about the movie. Everyone was waiting for its release, and that is what Chhapaak producers want from their marketing team.


Well, considering the long waiting lines for tickets, it seems like Chhapaak marketing efforts were successful enough to create the buzz among users and get them to cinemas.

Here is a quick look at the Chhapaak marketing efforts:

Beginning of Shoots announced on Twitter

The producers had announced the beginning of shoots in March 2019 and straightway there was buzz what Deepika Padukone is up to.


A day before the launch of a trailer the makers released the announcement of the trailer on social media with a short video.


Trailer of the movie was launched on 10th December 2019 and it was the official beginning of the marketing campaign of the movie at full throttle. Ranging from social media campaigns to brands association to contests on BookMyShow, BTS promotion, TV promotions, and NGO thanking the producers, producers have done almost everything to reach a wider audience.

Poster unveiled

Campaign on Social Media to Keep the Buzz Alive

Brand Collaboration

BTS Promotion

Contest On BookMyShow

TV Promotion

TikTok Promotion

Chhapaak tiktok

NGO Thanking producers

Deepika’s Social Media Speak Ups

So this is how producers ensure that every Indian should become a part of the movie.

Also Read: The Best Marketing Stunt By BookMyShow For Good Newwz Movie Promotion

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