Zomato, the restaurant-listing app has been taking several steps towards consolidating their position as India’s premier food company. They started as a mere listing app and then went on to explore delivery options. Zomato then brought Zomato Gold for those who seek benefits in restaurant visits and deliveries with their exclusive membership. And now Zomato has entered into the event space and are all set to launch a mega event called Zomaland.
https://www.instagram.com/p/BqwR25aB-CA/
The Event
Zomaland, a multicity food carnival is expected to be one of its kinds with about 400 restaurants partnering for the event. The event will be kicked off early next year and will be taking place in 4 cities with an expected footfall of 2 lakhs.
Brand Speak
“At Zomato, given our focus on food, we tend to think of ourselves as a food company, and not just a food-tech company. We fundamentally believe that that the restaurant channel or the out-of-home food cooking theme will be dominant as well, and we are trying to grow that as much as we can,” said, Gaurav Gupta, chief operating officer at Zomato “The idea behind doing this is that if there is a food experience that needs to be brought to the user, even if it’s an offline one, we should be the ones bringing it to the consumer. We want consumers to have a great experience with food offline as well.”
The Advantage
Given Zomato’s existing relationships on both sides, with the restaurants and the consumers, finding an audience shouldn’t be difficult. The only thing Zomato has to keep in mind is that as compared to the technical nature of business in running an app, an event, on the other hand, requires a lot of groundwork, which might prove as a hard pitch for Zomato. But if Zomato is able to pull this off, they will surely be having another great launch to their credit
The Growth Factor
Zomato ended FY18 with a 40% growth in revenues at Rs 466 crore and going forward with these initiatives and continuous endeavor to please customers, the future looks bright for Zomato.
