Celebrities hold an important place in the advertising world. Their strong connection with fans and the interest of audience in their lives have helped brands to sell products by associating them in advertising campaigns. On the occasion of the 53rd birth anniversary of Shah Rukh Khan, popularly known as King of Bollywood, we are sharing some memorable campaigns that will take you back to the golden days of advertising. These ad campaigns also show how advertising has transformed in India during all these years.
Also Read: What Makes Shah Rukh Khan Connect With Hyundai Even After 20 Years
Before taking a look at the ads lets read some interesting facts associated with King Khan and his popularity among brands.
- As per industry estimates, the total brand value of Shah Rukh stands at $131 million. He charges Rs 3 to 3.5 crore a day for an endorsement. Reports also reveal that the actor had charged Rs 20 crore for endorsing Pan Vilas pan masala.
- In 2017, he associated with 21 brands and at that point of time, his brand value decreased by 20 percent from 2016 to $106 million.
- In 2008, TAM Media research made a report which stated that Shah Rukh Khan endorsed the most number of brands in 2008. He featured in ads of 39 brands, which is known to be the maximum number of brands any actor has endorsed in a year.
Also Read: 6 Creative Strategies Used In Shahrukh Khan Movies That Give Us Marketing Goals
Here are some campaigns featuring Shah Rukh that will make your day:
1. LUX
LUX is featuring Shah Rukh for a long time. Among all the ads he has done with LUX, the most love he got from the audience was when actresses were seen assisting him into a bathtub.
2. Hyundai
Hyundai and Shah Rukh Khan have completed 20 years of association recently and it is the longest time period for any brand-celebrity combo to stick together worldwide.
3. DISH TV
DISH TV signed Shah Rukh in 2007 for the first time. Since then, he is seen as the face for this brand. In the decade-long journey, he has played a key role in delivering DISH TV’s communication strategy.
4. Denver
Denver is another brand that has used the image of Shah Rukh Khan to endorse its deodorant range of products. The has been seen endorsing Denver Deodorant in various marketing and promotional campaigns.
5. Big basket
Big Basket roped King Khan in 2015 and its recent campaigns are gathering a lot of attention.
6. Pepsi
Who doesn’t remember the amazing Oye-Bubbly ad featuring Shah Rukh, Sachin and Amitabh Bachchan? Ye Dil Maange More’ campaign is another example where he has done justice with the brand communication.
