Licious has onboarded Saurabh Nerurkar, previously associated with Flipkart, as Vice President – Category.
In a LinkedIn post he wrote: “What drew me in: Licious is solving a genuinely hard problem — earning consumer trust in a category that has always run on habit and familiarity rather than a brand promising the finest quality meat. That’s a fascinating challenge to work on.”
Previously, Nerurkar was associated with Flipkart for 10 years and nine months. He transitioned through various roles since 2015, including – Senior Manager I – Business Development, Smartphones; Senior Manager I & II – Sellside, Category Marketing – Smartphones; Head – Sellside, Category Marketing, Smartphones; Associate Director – Demand Generation, Growth & CX Design, Fintech & Payments Group; Director & Head – Demand & Category Marketing, Fashion; Category Head – Home Improvement & Emerging Home Businesses and Senior Director – Home Improvement & Furniture.
Before that, he worked with Unilever for over three years. He served as Customer Development Manager (Area Sales Manager) – Modern Trade of Rest of Maharashtra between June 2013 and September 2014 and then as Branch Customer Marketing Manager – MP, Chattisgarh, Rajasthan.
