mFilterIt has launched mPulse, an end-to-end Agentic AI Media Campaign Operating System designed to automate digital media campaign management. The platform has been built to handle campaign briefing, planning, setup, approvals, optimization, reporting and go-live from a single interface across platforms including Google, Meta, DV360, OTT and other digital channels.
The company has said that mPulse has used Agentic AI to manage the complete campaign lifecycle with minimal human intervention. It has continuously executed, monitored and optimized campaigns while reducing manual processes and enabling campaigns to progress without operational delays, including over weekends.
According to mFilterIt, the platform has reduced campaign deployment timelines by enabling campaigns to move from planning to launch in three days. It has coordinated workflows across teams and approval processes to streamline campaign execution.
mPulse has also integrated media validation, campaign optimization and performance monitoring within the same platform. The company has stated that marketers have been able to access real-time campaign insights, performance intelligence and optimization recommendations without switching between multiple tools or dashboards.
Amit Relan, Co-Founder and CEO, mFilterIt, said, “The future of advertising is not just AI-powered automation, it is end-to-end Agentic AI orchestration. With mPulse, we have built an Agentic AI Media Campaign Operating System that connects every stage of campaign execution into one intelligent workflow. From planning and approvals to campaign launch, validation and optimization, the platform eliminates manual delays, accelerates execution, and provides marketers with the insights they need all within a single ecosystem. This is how modern media campaigns will operate.”
