Independent marketing agency Scribbld has bagged the social media and digital storytelling mandates for Playnxt and Terrapy, expanding its consumer brand portfolio. Both accounts have been managed from the agency’s Mumbai office.
For Playnxt, Scribbld has been handling social media strategy, content creation and digital storytelling as the toy brand has expanded into the direct-to-consumer space. The agency has been tasked with strengthening Playnxt’s brand voice and social media presence as it has transitioned from a manufacturer-led identity to a consumer-facing brand.
For Terrapy, Scribbld has been managing social media, content and digital storytelling to build the brand’s presence in the women’s wellbeing category. The mandate has focused on creating educational content and community-led conversations around women’s health while supporting the brand’s positioning as a holistic wellbeing platform.
The additions have expanded Scribbld’s portfolio of consumer and lifestyle brands across India and the UAE.
Bhavik Shah, Founder, Playnxt, said, “The most important aspect for me with regard to working with an agency was to ensure that there’s an alignment in terms of objectives and ideology. Scribbld from the onset has been working to understand what my brand really wants to say. I am really looking forward to working with their enterprising team led by Kajol.”
Mallika Timblo, Founder and CEO, Terrapy Nutrition, said, “Women’s wellbeing has traditionally been approached in silos. A woman might seek support for sleep, hormones, metabolism, menopause or emotional wellbeing separately, despite these experiences often being interconnected. Terrapy was created to take a more holistic view. Our goal is to support women through every age and stage of life with products, education and community that acknowledge the realities of being a woman today. As we continue to grow, we are excited to partner with Scribbld to help us reach more women and create conversations that make wellbeing feel more accessible, relatable and actionable.”
Kajol Bheda, Founder, Scribbld, said, “What excites us about both Playnxt and Terrapy is that they are brands with a very clear point of view and a genuine desire to create meaningful impact in people’s lives. While Playnxt is bringing back the joy of unstructured childhood play for a new generation, Terrapy is reimagining women’s wellbeing through a more holistic lens. We love partnering with brands that stand for something bigger than just the product, and we’re excited to help tell these stories in a way that resonates deeply with consumers.”
