Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Media

Fox To Acquire Roku In $22 Bn Deal To Expand Streaming Footprint

The acquisition brings Roku's streaming platform and connected TV advertising capabilities under Fox's umbrella, giving the media company access to more than 100 million streaming households as it looks to accelerate its direct-to-consumer strategy.

MM Desk by MM Desk
June 16, 2026
in Media
A A
Fox To Acquire Roku In $22 Bn Deal To Expand Streaming Footprint

Fox Corporation has agreed to acquire streaming platform Roku in a cash-and-stock transaction valued at approximately $22 billion, marking one of the biggest media deals in recent years as traditional broadcasters race to strengthen their digital presence.

According to media reports, the acquisition will give Fox access to Roku’s base of more than 100 million streaming households, significantly expanding the reach of its sports, news and entertainment offerings while enhancing its advertising capabilities through Roku’s data and distribution infrastructure.

The deal values Roku at around $160 per share, comprising $96 in cash and 0.97 Fox shares for each Roku share, representing a premium over Roku’s previous closing price. Once the transaction closes, Fox shareholders are expected to own roughly 73% of the combined company, while Roku shareholders will hold the remaining stake.

The acquisition also brings together Roku’s streaming platform and operating system with Fox’s growing direct-to-consumer portfolio, which includes free ad-supported streamer Tubi and subscription offering Fox One. Analysts view the move as Fox’s bid to gain greater control over content discovery, audience data and monetisation as viewers increasingly shift away from traditional cable television.

As part of the agreement, Roku co-founder and CEO Anthony Wood is expected to join Fox’s board. The transaction, subject to regulatory and shareholder approvals, is anticipated to close in early 2027.

 

Related Posts

APAC Is Seen As A Key Growth Driver & A Big Innovation Hub For Prime Video: Gaurav Gandhi
Media

APAC Is Seen As A Key Growth Driver & A Big Innovation Hub For Prime Video: Gaurav Gandhi

by MM Desk
June 18, 2026

At APOS 2026, Prime Video's Asia Pacific leadership team outlined the company's regional strategy in a session titled The APAC...

Very Few Properties Can Aggregate Audiences At The Scale Like Live Sports: JioStar’s Ishan Chatterjee
Media

Very Few Properties Can Aggregate Audiences At The Scale Like Live Sports: JioStar’s Ishan Chatterjee

by MM Desk
June 18, 2026

Speaking at APOS 2026, Asia’s premier summit for the entertainment and technology industry, Ishan Chatterjee, CEO, JioStar, Sports, outlined how...

Latest

L’Oréal Acquires Majority Stake In Indian Beauty Startup Innovist

L’Oréal Acquires Majority Stake In Indian Beauty Startup Innovist

June 18, 2026
APAC Is Seen As A Key Growth Driver & A Big Innovation Hub For Prime Video: Gaurav Gandhi

APAC Is Seen As A Key Growth Driver & A Big Innovation Hub For Prime Video: Gaurav Gandhi

June 18, 2026
Very Few Properties Can Aggregate Audiences At The Scale Like Live Sports: JioStar’s Ishan Chatterjee

Very Few Properties Can Aggregate Audiences At The Scale Like Live Sports: JioStar’s Ishan Chatterjee

June 18, 2026
Sony Pictures Networks India Secures Exclusive Rights To India’s Tour Of Ireland In 2026

Sony Pictures Networks India Secures Exclusive Rights To India’s Tour Of Ireland In 2026

June 18, 2026
India Represents Blueprint For How A Digital Creator Economy Achieves Institutional Scale: YouTube’s Gunjan Soni

India Represents Blueprint For How A Digital Creator Economy Achieves Institutional Scale: YouTube’s Gunjan Soni

June 18, 2026
Celebrity Endorsements Dominate IPL 19 Advertising With 61% Share Of Ad Volumes: TAM Sports

Celebrity Endorsements Dominate IPL 19 Advertising With 61% Share Of Ad Volumes: TAM Sports

June 18, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.