Hindustan Unilever (HUL) has reported an advertising and promotion spend of Rs 1,522 crore in the quarter ended 31st December 2025. This represents a slight increase from Rs 1,632 crore in the preceding quarter.
For Q3 FY26, the company posted a consolidated revenue From operations of Rs 16,235 crore, registering a 6% growth compared with the same quarter last year. This performance was supported by 5% underlying sales growth and 4% underlying volume growth. EBITDA for the quarter stood at Rs 3,788 crore, up 3% year-on-year, with an EBITDA margin of 23.3%.
Reported Profit After Tax (PAT) for the quarter surged 121% to Rs 6,603 crore, primarily due to a one-off positive impact arising from the Ice Cream demerger. The company recorded an exceptional loss of Rs 576 crore during the quarter, mainly related to portfolio transformation actions. Excluding this exceptional loss, PAT before exceptional items (PAT BEI) stood at Rs 2,562 crore, up 1% year-on-year and 0.9% quarter-on-quarter, reflecting the underlying business performance.
Priya Nair, CEO and Managing Director, commented on the quarter’s performance: “During the quarter, demand trends reflected early signs of recovery, underpinned by supportive policy measures. Against this backdrop, we delivered a competitive performance, with 6% Revenue Growth and 4% Underlying Volume Growth.”
“We continued to build desirability at scale with our brands, accelerate market development in high-growth demand spaces and strengthen our capabilities to scale Channels of the Future with a dedicated organisation for Quick commerce. As market leaders in FMCG, our commitment to build modern brands, lead category creation and invest disproportionately to build future moats, places us in good stead to deliver sustained volume-led growth and create long-term shareholder value.”
