Global beverage major the Coca-Cola Company has described India as a “market of the future” and a long-term contributor to its volume growth, and has said it will continue to make investments ahead of the curve along with its bottling partners. The company has highlighted India as a key growth market in its global strategy and has maintained a long-term investment outlook.
The company has also acknowledged that its business has been affected by seasonality-related factors such as rain and industry dynamics, which have impacted performance, as per media reports. It has noted that weather patterns and market conditions have continued to influence beverage demand and operational outcomes.
“In India, we had last year different impacts from industry impact, dynamics, weather, and it was a market that we continue to invest also ahead of the curve. We believe that it will get back on track in 2026,” said the Coca-Cola Company CEO-Elect Henrique Braun while replying to a query in an investor call.
