Lodestar UM, an Omnicom Media India agency, has been awarded the integrated media mandate for Amazon Music. The win follows a competitive review process, with the agency taking on full-funnel media activation responsibilities for the brand.
The partnership will see Lodestar UM deliver integrated media solutions across data, technology and creativity. The mandate will be driven by the agency’s Full Color Media (FCM) approach, which focuses on building brand distinctiveness and value through integrated media and marketing strategies aligned to audience behaviour.
This win in India marks a further expansion of Omnicom Media’s partnership with Amazon, adding to its existing work with AWS across APAC and Japan.
Aditi Mishra, CEO of Lodestar UM, said, “Music is deeply embedded in the way people move through the world, and Amazon Music has become a consistent presence across moments of discovery, routine and connection. That kind of context calls for a thoughtful and integrated media approach, and we value the trust placed in our team to deliver it. Our Full Color Media framework allows us to approach this responsibility with a clear emphasis on integration, cultural relevance and consistency.”
