Republic Day is not just about flags, parades and ceremonies. This year, brands have chosen to highlight stories that celebrate people, values and the everyday moments that make India remarkable. Campaigns focused on courage, movement and social impact, showing that patriotism is built through action, character and responsibility rather than symbols alone.
Alongside these campaigns, social media creativity brought humour, quirk and engagement to the occasion. From clever puns and cultural nods to colourful visuals and playful narratives, brands connected with audiences in ways that were memorable, relatable and shareable, making Republic Day 2026 a celebration of both tradition and contemporary expression.
Dabur Red
Dabur Red highlighted children awarded the Rashtriya Bal Puraskar for instinctive acts of bravery. Real-life stories, narrated by the children themselves, showed courage as instinctive and value-driven. The campaign reinforced that national pride is built through responsibility, compassion and moral strength, not just symbolic gestures.
Delhivery
Delhivery celebrated the journeys that connect India. Narrated by Virendra Saxena, the film explored towns, villages, coasts and mountains, emphasising movement over destinations. It highlighted the unseen stories of resilience and the daily work of delivery partners that keep the country moving.
Flipkart
Flipkart turned a quirky household ritual, slapping malfunctioning appliances, into a playful narrative. Harbhajan Singh’s ‘ChaantaClass’ encouraged consumers to upgrade with Flipkart’s Republic Day deals, blending humour, relatability and cultural insight.
Spykar
Spykar showcased young changemakers shaping their communities, featuring Rustom Kersi Patel, Srishti Arora and Mohan Pandey. The campaign combined storytelling, fashion and social responsibility, demonstrating that Republic Day can inspire the next generation to act with purpose and creativity.
With the campaigns setting the tone, social media became the playground where brands brought Republic Day to life with quirky, colourful and scroll-stopping creativity
Myntra
Croma
Tata Motors
Mother Dairy
McDonald
Instamart
Republic day ki sabhi ko d̶i̶l̶ dal se shubhkamnaye ❤️ pic.twitter.com/rStthcSiCb
— Instamart (@instamart_it) January 26, 2026
