Dentsu has launched dentsu.Connect in India as part of its global data and technology transformation. The platform has been introduced as dentsu’s unified global operating system, bringing data, creativity, media, technology and people into a single connected delivery model.
The launch has aligned India with dentsu’s global framework and has enabled teams to operate within a shared system using common intelligence, platforms and workflows at scale. dentsu.Connect in India has been powered by dentsu India’s Data & Technology (D&T) team, which has been responsible for building and delivering capabilities within the dentsu.Connect ecosystem while maintaining global alignment and local relevance.
The D&T team has brought together dentsu’s data, engineering, AI, analytics and martech and adtech capabilities into one integrated ecosystem. Through dentsu.Connect, teams have moved away from siloed operations towards a more connected way of working, supporting faster execution, scalable operations and outcome-led decision-making.
In India, dentsu has built an ecosystem of products focused on actionable intelligence. Anchored by dentsu.Connect, and supported by platforms such as dentsu.Audiences, dentsu Spark, dentsu Product Intelligence, Mugen.ai and the Dentsu Marketing Cloud, this setup has combined global platforms with locally developed solutions for the Indian market. These tools have unified consumer insights, behavioural signals, identity frameworks and performance data into a single decisioning environment.
This intelligence has been activated across planning, creative, media and customer experience through proprietary products, predictive models and AI-enabled workflows, supporting consumer-centric and performance-driven outcomes. For clients, dentsu.Connect has provided a single entry point to dentsu’s integrated solutions, while for internal teams it has reduced fragmentation and increased automation across markets.
Harsha Razdan, CEO, South Asia, dentsu said, “As we move towards our Vision 2026/2027, we are not just chasing growth – we are rethinking how we deliver it. Our challenge is not capability; it’s connection. dentsu.Connect is the operating model that brings our strengths together, and in India, this journey is powered by a strong data and technology foundation. For clients, it simplifies how they work with dentsu. For our teams, it brings clarity, speed, and efficiency. And for the business, it creates sustainable value as we build towards long-term, profitable growth.”
Shirli Zelcer, Chief Data and Technology Officer, dentsu added, “With dentsu.Connect, we are uniting the best of dentsu’s data, identity, and AI capabilities into one integrated platform that empowers our clients and teams to make smarter and more predictive decisions. This launch in India marks a pivotal step in delivering a truly global data and technology framework – one that dynamically orchestrates workflows, surfaces actionable insights, and drives impact through AI-led decision-making. By combining intelligence with human craft, we’re enabling marketers to predict their next best impact and create meaningful connections at scale.”
