Christmas on social media has evolved far beyond predictable red-and-white creatives and generic season’s greetings. In 2025, brands leaned into what truly wins attention online- wit, cultural context, sharp copy, and self-aware humour. From playful puns to platform-native storytelling, Christmas became less about selling and more about slaying the scroll.
This festive season, several brands ditched the traditional jingles and chose to speak the internet’s language- quick, clever, and instantly relatable. Here’s a roundup of brands that posted Christmas content with a quirky twist, proving that when creativity meets cultural timing, even a single post can feel like a gift.
Brands that nailed quirky Christmas content
Fevicol
Staying true to its legacy of smart visual humour, Fevicol delivered a Christmas post that quietly celebrated stickiness, both emotional and literal, without needing too many words.
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Milkybar
Milkybar leaned into innocence and nostalgia, wrapping Christmas cheer with its signature childlike charm, making the post feel warm, sweet, and effortlessly festive.
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Blinkit
Blinkit did what Blinkit does best, turn urgency into humour. Its Christmas post played on last-minute shopping panic with razor-sharp copy that felt painfully relatable.
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UltraTech Cement
UltraTech added a festive spin to strength and reliability, using Christmas as a metaphor to reinforce trust- subtle, smart, and brand-consistent.
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Mumbai Police
Witty, responsible, and culturally tuned in, Mumbai Police once again used humour to deliver a message that balanced festive cheer with public awareness.
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Wildstone
Wildstone blended swagger with seasonal charm, positioning Christmas as another moment to make a bold impression- stylish, confident, and on-brand.
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Shaadi.com
With its trademark observational humour, Shaadi.com reminded everyone that while Christmas brings joy, it also brings family conversations, especially the awkward ones.
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Faasos
Faasos leaned into indulgence, celebrating Christmas cravings with playful food-first humour that spoke directly to hungry scrollers.
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Dairy Milk
Staying true to its emotion-led storytelling, Dairy Milk used Christmas to spotlight togetherness, making its content feel heartfelt without being heavy.
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Myntra
Myntra merged fashion, gifting, and festive moods seamlessly, presenting Christmas as a style moment rather than just a shopping occasion.
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McDonald’s
McDonald’s tapped into comfort and familiarity, positioning itself as a constant companion, festive or otherwise, through a simple yet effective post.
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Tinder
True to its personality, Tinder’s Christmas post was cheeky, self-aware, and perfectly timed, turning festive loneliness into a scroll-stopping joke.
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Wendy’s
Sarcastic, bold, and unapologetic, Wendy’s used Christmas as another excuse to flex its internet-savvy brand voice, no filters, no fluff.
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KitKat
KitKat took a break-themed festive route, reminding audiences that Christmas is also about pausing, unwrapping, and enjoying the moment.
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Durex
As expected, Durex walked the fine line between naughty and nice, using innuendo-driven humour that felt festive, fun, and unmistakably on-brand.
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What stood out this Christmas wasn’t the scale of production or the gloss of the creatives, it was clarity of voice. These brands understood that festive marketing today isn’t about shouting louder, but about speaking smarter. By tapping into humour, cultural insight, and platform-native storytelling, they turned Christmas into an opportunity to deepen brand recall, not just spread cheer.
In a feed full of similar-looking wishes, these brands proved one thing loud and clear: the best Christmas gift a brand can give its audience is content that actually makes them pause, smile, and maybe even share.
