Network Advertising has been awarded the creative mandate for Bajaj Consumer Care’s Coconut Oil, Amla, and Gulabjal brands following a multi-agency pitch.
The agency has been responsible for strategy and communication across major mass-media platforms including TV, Print and OOH. Bajaj Consumer Care has been looking to strengthen its presence in the highly competitive coconut oil and amla oil categories, where brand distinctiveness has been essential for growth.
Network Advertising has also expanded its portfolio in the FMCG personal care segment with this win.
Speaking about the win, Vinod Nair, Managing Director, Network Advertising, said:
“This is an exciting and sharply defined strategic task. We are partnering with Bajaj at a point where they aim to build a strong challenger position in mature categories with deeply established consumer preferences. Our approach will be rooted in cultural insight, clear brand framing, and distinctive storytelling – so the brands stand out meaningfully in these crowded spaces.”
Commenting on the partnership, Sanath R Pulikkal, CMO, Bajaj Consumer Care, said:
“What stood out in Network Advertising’s pitch was their energy, the camaraderie and, most importantly, their fresh and unconventional perspective. Coconut & Amla oils are extremely competitive, highly penetrated categories, and we needed a partner who could challenge the norms. We believe Network’s strategic thinking and creative clarity will help us build a stronger presence for our brands.”
