Big Boy Toyz (BBT), India’s leading pre-owned luxury and supercar brand, has announced a major milestone in its journey: the launch of its brand-new logo after 16 years. The refreshed identity marks an evolution for the brand that pioneered supercar culture in India in the early 2000s.
The new logo introduces a sleek, signature-style visual language representing modern luxury, dynamism and timelessness. Designed to connect with Gen Z and emerging generations of automotive enthusiasts, the emblem reflects BBT’s focus on remaining contemporary and culturally relevant.
BBT’s rebrand also aligns with global design trends. Companies like Starbucks, Mastercard, and Uber have updated their logos over the past decade to adopt minimalist, digital-first branding that signals clarity and longevity. Big Boy Toyz follows this approach to stay relevant in a changing market.
The new identity will be applied across all digital platforms, showrooms, merchandise and upcoming brand experiences.
With this change, Big Boy Toyz enters a new phase that acknowledges its legacy while preparing for future growth.
Jatin Ahuja, Founder and MD of Big Boy Toyz, said: “Over a decade, our business has grown; with times we have evolved. Back in the 2000s we were the first movers to bring supercar culture. Today we are nurturing the new-age generation who are different and this move to change the logo has come from the fact that times have changed. Our new logo is a signature-style logo that is more modern, something that Gen Z and generations after will love seeing. Big Boy Toyz is a young brand that always grows with time. This is our ode to a timeless brand and as supercars are timeless, so are we.”
