Vinod Intelligent Cookware, India’s legacy cookware brand, announced the onboarding of Chef Nehal Karkera as its Digital Ambassador for the next year. In this role, he will lead a series of digital and experiential initiatives across India, including a festive campaign this Christmas featuring DIY recipes, curated influencer PR boxes, and creator-led digital activations aimed at Millennials and Gen Z home chefs. The partnership integrates his culinary persona with Vinod’s product range. His earlier involvement with the brand under its UGC campaign highlighted his delivery style and ability to present Vinod products with clarity and humour, reinforcing the brand’s ongoing shift towards a new generation of home and professional chefs.
As part of this year-long collaboration, Chef Nehal will be at the forefront of campaigns featuring Vinod’s flagship product ranges, including the Vinod Triply range, Cast Iron (Legacy and Ferona) range, Pressure Cookers and Stainless-Steel Cookware. Throughout the partnership, he will lead branded recipe integrations, on-ground culinary interactions, and digital-first experiences focused on simplifying home cooking and encouraging young India to engage more with the kitchen. His involvement will span signature recipes, workshops across Bangalore, Hyderabad, Delhi, and Mumbai, video-driven content on his YouTube channel, brand promotions, influencer collaborations, and Instagram content to build a sustained conversation around cookware and contemporary cooking.
The collaboration will also extend into Vinod’s festive communication calendar. This Christmas, Chef Nehal will take centre stage as the face of the brand’s seasonal initiative, unveiling an exclusive DIY recipe as part of an influencer unboxing campaign. A specially curated PR box will be dispatched to 10 content creators across India, with its contents kept under wraps to create anticipation and position Vinod Cookware within a home-cooking moment.
What makes Chef Nehal a fit for Vinod Intelligent Cookware is his culinary experience of over 15 years across fine-dining kitchens, global cruise lines, and digital-first food-content creation. His professional journey, from five-star hotel kitchens to training at a Michelin-star restaurant in Atlanta, and his shift to creating accessible cooking formats online, allows him to combine culinary rigour with a youth-focused communication style. His digital presence, with about 1M followers on Instagram and over 155K subscribers on YouTube, gives Vinod Intelligent Cookware reach among a large audience of cooking enthusiasts and younger home chefs.
This announcement follows Vinod Intelligent Cookware’s recent UGC-led Instagram campaign, which ran from June to October 2025 and produced more than 110 creator-driven videos, generating over 160 million views and a 77.2% engagement rate. Conversations around modern cooking and festive kitchen traditions resonated with Millennial and Gen Z audiences, with creators such as Chef Nehal Karkera, Chef Prachi Agarkar and Chef Nidhi Goyal emerging as contributors to Vinod’s renewed digital presence. Chef Nehal’s continued role strengthens this trajectory and supports the brand’s effort to build a cookware ecosystem that combines legacy, innovation, and culture for future home cooks.
Sunil Agarwal, Managing Director at Vinod Cookware India, said, “With Chef Nehal, we are not just getting an influencer — we are partnering with a storyteller who understands both the art of cooking and the pulse of young Indian kitchens. His fresh energy and ability to connect instantly with Millennials and Gen Z make him the ideal digital face of Vinod as we modernise our legacy and reach new generations. He brings authenticity, passion, and a dynamic approach that aligns perfectly with Vinod Intelligent Cookware’s commitment to quality, durability, sustainability, and innovation.”
Chef Nehal Karkera remarked, “My culinary journey began long before ‘content creator’ was a real job — back when chefs were just burning eyebrows over hot pans and dreaming of our own kitchens. Covid flipped my plans, and one video later, I found myself cooking with millions, laughing together, swapping ideas, getting corrected in the comments, like we were all on a giant group call. Along the way, I realised great food needs the right partner, and for me, that’s Vinod Cookware. The right cookware doesn’t just make cooking easier — it makes cooking joyful. And joy is a pretty great thing to serve.”
