OnePlus, the global technology brand, today announced onboarding six of India’s most dynamic performers: Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel as its brand ambassadors. With the partnership, OnePlus brings together six performers who reflect OnePlus-level performance to become the voice of OnePlus India.
The campaign is kickstarted with a six-part ad film series that mirrors the balance of raw power and seamless control embodied by the OnePlus devices, including the OnePlus 15R, aligning with OnePlus’ Never Settle philosophy. Just as the devices push the boundaries of performance, design, and intelligent experience, each of these six voices from different worlds highlights and celebrates the power and performance that endures, adapts, and redefines limits.
“Power On. Limits Off” is a series of introspective, cinematic films with each ambassador reflecting on the quiet moments that shaped their strength, recovery after an injury, the calm before the biggest stage, refusal to give in to criticism, or the courage to reinvent when the world expects sameness. The campaign moves beyond performance to explore the inner dialogue of people who push limits by evolving, not just enduring, and has been conceptualised by OnePlus’ in-house team and produced by Kameron, a creative production house based in Helsinki, Finland.
OnePlus’ next-generation ultimate value flagship, the OnePlus 15R, will launch alongside the OnePlus Pad Go 2 in Bengaluru as part of the Rise as One event on 17 December. As OnePlus celebrates its 12th anniversary, fans and community members can join the offline launch event by purchasing tickets through its ticketing partner, BookMyShow.
Bumrah said, “Pushing limits is a quiet journey that involves challenging yourself to be better. It is about showing up every day, trusting the work, having a solid work ethic and rising stronger. I’m glad to partner with OnePlus to celebrate that true Never Settle spirit as evolution is the only constant in a dynamic universe.”
Armaan Malik said, “Power On. Limits Off represents a mindset I connect with deeply, the urge to evolve, to challenge myself, to create without holding anything back. It’s about choosing growth over comfort and staying true to what drives you. That’s why teaming up with OnePlus feels so organic. Their devices are built with the same spirit of pushing boundaries and redefining what’s possible. I’m genuinely excited for this collaboration and to inspire people to tap into their own power and break past the limits they’ve set for themselves.”
