SW Network has partnered with Metro Brands to handle the digital creative mandate for FILA and the mainline creative duties for Foot Locker. The collaboration has marked a significant expansion of the agency’s creative portfolio within India’s sportswear and footwear categories.
Metro Brands, known for its presence across the country and a wide range of footwear offerings, has continued to strengthen its positioning through strategic brand partnerships. Through the new mandate, SW Network has aimed to enhance FILA’s digital presence and lead Foot Locker’s mainline creative strategy in India.
The agency has stated that its focus for FILA has been on building contemporary digital storytelling for younger, style-conscious consumers, while its work for Foot Locker has been centred on reinforcing the brand’s identity within India’s growing sneaker culture.
“We’re excited to bring new energy to both FILA and Foot Locker. Our goal is to go
beyond advertising and create work that connects with the community, sparks
conversations, and inspires the next generation of trendsetters.” — Pranav Agarwal, Co-founder, SW Network
“With the athleisure market on the rise, Metro Brands are focused on defining
and leading this category. Collaborating with Sociowash, brings deep creative insight
and cultural understanding, helps us amplify this vision and connect with our
audiences culturally and strategically.” — Meenakshi Samantaray, Head of Marketing (AVP), Sports Division, Metro Brands.
