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Kohl Appoints Michael J Bender As Chief Executive Officer

With over three decades of leadership experience across retail, consumer goods, and healthcare, Michael J Bender has appointed to Chief Executive Officer at Kohl, after serving as Interim CEO and contributing to multiple boards and executive advisory roles.

MM Desk by MM Desk
November 25, 2025
in Business, People Spotting
A A
Kohl Appoints Michael J Bender As Chief Executive Officer

Michael J Bender has been appointed as Chief Executive Officer of Kohl’s, after serving as Interim CEO from May 2025 to November 2025. He has also been a Board Member since July 2019, contributing to strategic oversight and corporate governance.

He announced this move via a linkedin post.

In addition to his Kohl responsibilities, Bender serves as Executive in Residence at Wunderkind since October 2023, Senior Advisor at Simon-Kucher since August 2023, Channel Partner at Risk International since July 2023, and Board Member at Spotless Brands since April 2023. He also serves on the boards of Flexe, Included Health, Wawa, Inc., and Acuity Brands, with memberships in Audit and Governance Committees across these organisations.

Before Kohl, Bender was President and CEO at Eyemart Express from September 2017 to April 2022, and held multiple leadership positions at Walmart eCommerce between February 2009 and February 2017, including Chief Operating Officer, EVP and President of the West Business Unit, SVP of the Mountain Division, and VP, Regional General Manager. At Cardinal Health, he held roles from April 2003 to November 2007, culminating as President/GM, Retail and Alternate Care.

Bender also served as VP, Store Operations at Victoria’s Secret & Co. from August 1999 to May 2002 and held multiple field, headquarters, sales, operations, finance, and strategy roles at PepsiCo from June 1986 to July 1999.

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Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

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