Madison Media has won the integrated media mandate for Navi (formerly Navi Technologies) after a competitive pitch. The mandate has been slated to be managed from the agency’s Bengaluru office.
The agency has taken on responsibility for offline and digital media, OOH and activation. Navi, founded in 2018, has positioned itself as a tech-led financial services company offering payments through Navi UPI, loans via Navi Finserv, insurance through Navi General Insurance and investment options via Navi Mutual Fund.
The partnership has aimed to build cohesive storytelling across Navi’s product portfolio and strengthen its visibility across digital and offline channels.
Dinesh Rathod, Madison Media Omega said, “We are delighted to be entrusted with Navi’s media mandate. Navi has been at the forefront of simplifying financial services in India and we look forward to creating impactful campaigns that amplify the brand’s vision and drive measurable results.”
Rajiv Naresh, MD and CEO, Navi (formerly Navi Technologies), commented, “We are pleased to partner with Madison Media as we continue to build Navi’s brand presence across the country. Their experience and integrated capabilities will support us as we build a consistent and scalable brand narrative across channels.”
