Dream11 is developing a new business arm called “Dream Money” aimed at offering stock-broking and wealth-management services. The company is exploring a regulatory licence under the Securities and Exchange Board of India (SEBI) framework and plans to leverage its 260 million-plus registered user base as it shifts away from its traditional gaming model.
According to media reports, the decision comes after Dream11’s real‐money gaming revenues reportedly fell by up to 95% following the enactment of the Promotion and Regulation of Online Gaming Bill, 2025, which banned money-based fantasy games and related advertising. The pivot into broking is being viewed internally as a “natural adjacency” and could position Dream11 alongside established fintech brokers such as Zerodha and Groww.
Industry analysts note that India’s retail investment market still has low penetration — only about one in 12 Indians is a registered investor — which leaves a large opportunity for mobile-first platforms. Dream11’s strength in gamified user engagement gives it a potential differentiator, but building trust and compliance within financial services poses a new challenge for the company.
Further reports indicate that Dream11 is testing features centred on simulated investing, SIPs and gold allocations, which may serve as precursor offerings to its full broking business. The company has also pivoted its core fantasy platform to a free-to-play model with ad-based revenue, and the broking initiative is expected to be a key component of its long-term diversification strategy.
As Dream11 moves materially into financial services, observers will watch how it navigates regulatory licensing, customer verification norms and competitive pressures from fintech incumbents. The transition from entertainment-driven gameplay to regulated retail investing marks a significant strategic shift for a brand built primarily on real-time user contests and sports fandom.
