Saatchi & Saatchi India has launched ‘Journeys of Imagination’, a festive campaign that has celebrated people’s journeys while positioning Audi as a companion in these explorations. The campaign has formed part of Audi’s signature ‘Journey with Audi’ platform and has drawn inspiration from the brand’s philosophy of ‘Progress through Technology’.
Centred around creativity and innovation, the campaign has been led by a brand film featuring the Audi Q3 Sportback alongside the Q5 and Q7 models. The storytelling has captured the spirit of modern festive celebrations while retaining traditional undertones, showcasing how India’s streets, colours, and moments come alive during the festive season.
Through the lens of AI artist Omkar Korade and photographer Hashim Badani, the campaign has brought Mumbai’s festive vibrancy to life. Their journey with the Audi Q3 Sportback through bustling streets and illuminated neighbourhoods has resulted in visuals that blend energy, colour, and imagination, transforming the city into a canvas of progress and creativity.
The campaign has positioned Audi not merely as a vehicle brand but as a companion that transforms every drive into a journey of discovery and artistic expression.
Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, said, “Audi has always championed innovation. And every new idea starts with a leap of imagination. So, for this year’s festive campaign, we collaborated with new-age creators Omkar Korade and Hashim Badani to reimagine how Mumbai celebrates the season. You will soon see their amazing AI art lighting up digital screens across the city.”
Gaurav Sinha, Head of Marketing and PR, Audi India, added, “Festivals in India are full of imagination and emotion, and we wanted this campaign to reflect that spirit in a way that feels fresh and modern. ‘Celebrating Journeys of Imagination’ is our tribute to how creativity, culture, and innovation come together during this time of the year. For Audi, our philosophy of ‘Progress through Technology’ became the inspiration behind reimagining India’s festive spirit through the lens of modern innovation and creativity.”
Atin Wahal, Executive Director, Saatchi & Saatchi India, further added, “Our partnership with Audi is built on a shared vision of innovation and progress. It is focused on helping the brand connect meaningfully with audiences and drive creativity in the automotive space. Together, we are crafting experiences and strategies that strengthen Audi’s long-term impact, relevance, and resonance in an ever-evolving market. This campaign is another step in that direction.”
