CloudTV, India’s homegrown Smart TV operating system, has partnered with Prasar Bharati’s OTT platform, WAVES, to expand access to India’s public service digital content on connected televisions nationwide. The partnership has aimed to make Doordarshan and Akashvani’s vast archives, along with new-age entertainment and live programming, easily accessible to viewers across millions of households.
As per the announcement, CloudTV’s network of over 12 million users across popular Smart TV brands has gained access to WAVES OTT’s extensive library, which features content in more than 20 languages across multiple genres. The platform has brought together India’s cultural heritage, news, music, and entertainment, ensuring that stories from the past and present are available on-demand.
CloudTV, developed by CloudWalker Streaming Technologies, has continued to strengthen its content partnerships while expanding its connected-TV advertising platform, CloudTV Ads. The integration of WAVES OTT has marked another step in enhancing the country’s Smart TV ecosystem by combining technology with cultural storytelling.
WAVES, positioned as India’s public service digital platform, has offered an expansive mix of video, audio, live TV, radio, podcasts, magazines, and cultural content in regional and national languages. With its presence now on CloudTV-powered Smart TVs from brands like Lloyd, Intex, Micromax, Croma, Sansui, Hyundai, and T-Series, the platform has extended its reach to millions of connected homes across the nation.
Abhijeet Rajpurohit, COO and Co-Founder, CloudTV, said, “Our partnership with Prasar Bharati’s WAVES OTT represents a milestone in making India’s cultural and creative richness universally accessible. CloudTV is proud to power this digital bridge connecting nostalgia with innovation, heritage with technology, and the wisdom of the past with the imagination of the future. Together, we are reshaping how India watches, listens, and experiences its own story.”
Gaurav Dwivedi, CEO, Prasar Bharati, added, “WAVES is a manifestation of India’s self-reliant digital vision, a public service OTT platform that brings together Doordarshan, Akashvani, and India’s vast creative ecosystem in one digital space. This partnership with CloudTV ensures that our content reaches audiences across Smart TVs nationwide, allowing more citizens to engage with India’s culture, knowledge, and entertainment seamlessly.”
