This week’s campaigns are singing, swiping, and smart-tech-ing their way straight into our feeds and our festive feels. From AI-generated travel ads to musical brand anthems that hit all the right notes, these brands aren’t just selling products, they’re turning everyday moments into head-turning stories.
The Face Shop brought glow protection to the bridal chaos with Khushi Kapoor, while Limelight redefined bridal jewellery with pieces that go beyond the wedding day. Scapia made everyday spending feel like a gateway to dream getaways, and FURR gave last-minute self-care a quick, quirky glow-up.
Meanwhile, AbhiBus went full sci-fi, rolling out an entire campaign crafted by AI visuals, music, the works proving that when tech meets travel, the results can be surprisingly human.
Whether it’s blending culture with code, or remixing brand love with catchy beats, these campaigns remind us that when done right, marketing doesn’t just talk it vibes. So buckle up, plug in, and hit play on the most creative drops of the week.
MakeMyTrip
We’ve all been there the chaos, the tension, the stress of just getting those tickets booked. Whether it’s a long-awaited vacation, a last-minute family trip, solo escape, or flying halfway across the world to meet someone special, the pressure doesn’t end once the trip begins. In fact, sometimes, it follows you all the way back.
In the high-drama world of international travel where plans shift, visas get denied, and hotel check-ins feel like boss battles, MakeMyTrip brings in the OG bad guys to face off against the real villains: travel problems. Their new campaign, ‘Villian Mat Bano’, conceptualized and executed by Restless at MagicCircle, stars Bollywood’s iconic villains Gulshan Grover, Dalip Tahil, and Mukesh Rishi not to ruin your trip, but to spotlight everything that could go wrong. With a twist, of course.
Because these baddies don’t just stir up drama they also help solve it. From last-minute international flight changes to visa uncertainties and those dreaded early check-in woes, the campaign taps into every Indian traveller’s biggest pain points. And just when it all seems like too much? Enter MakeMyTrip, turning travel chaos into calm, one smart solution at a time.
The Face Shop
Let’s be real, every bride wants that lit-from-within glow. But between 5AM wake-ups, 23 outfit changes, emotional aunties, and someone always forgetting the kaleera the glow? Yeah, it’s the first ghost.
Enter The Face Shop’s Glow Insurance, starring Khushi Kapoor as the chill bridesmaid who actually gets it. She’s not just fixing dupattas she’s here with the Bridal Glow Kit, your skin’s ride-or-die through haldi, hella stress, and hungover brunches.
This isn’t just some fancy skincare flex. It’s glow protection powered by nature and Korean science, the kind that sticks around longer than your cousins at the buffet. It preserves, restores, and insures your glow like the skincare BFF you didn’t know you needed.
Because let’s face it: bridal beauty shouldn’t come with burnout. So go ahead cry happy tears, dance till your matha patti flies off, and let The Face Shop handle the glow.
Limelight
In a world where bridal jewellery often means one-time wear and dusty locker stays, Limelight Lab Grown Diamonds decided to shake things up. Enter Navarambh – a bridal collection for the new-age bride who wants diamonds that do more than just sparkle at the wedding. Featuring brand ambassador Shilpa Shetty, this campaign is all about jewellery that lives with you through every milestone, every celebration, and every ‘just because’ moment.
Navarambh isn’t just jewellery; it’s a statement. It’s for the bride who embraces her journey with style, grace, and a dash of modern-day magic no more locking up those diamonds after the big day.
With Shilpa Shetty leading the way and Limelight’s promise of sustainable, lab-grown brilliance, this campaign celebrates new beginnings and bold choices. Because bridal jewellery should be as alive and vibrant as the bride herself.
FURR
When festive chaos hits and you’ve got zero time for complicated routines, FURR by Pee Safe drops the ultimate grooming game-changer. Their new campaign, #GetReadyWithFURR, is all about quick, fuss-free self-care that gets you glowing.
The magic? These goodies are just a few clicks away on Blinkit, Instamart, and Zepto so you’re never more than minutes from festive-ready. So this season, whether you’re prepping for party lights or family selfies, FURR’s got your back with smart, skin-friendly solutions made to fit your pace. Because when it comes to self-care, it’s not about perfection it’s about showing up as YOU, fast and flawless.
Scapia
Tired of hearing ‘no’ every time you dream of traveling? Scapia just flipped the script with their new campaign, ‘The Card That Says Yuh’ because everyday spending should say ‘Yuh!’ to your travel goals, not “Nope.” Targeting the travel-hungry Gen Z and millennials, this campaign celebrates how your daily coffee runs, shopping sprees, and even commutes can rack up rewards for flights, luxury stays, and sweet airport perks.
With catchy humour and the all-around vibe of ‘Yuh!’The four digital films show how Scapia’s co-branded credit card turns routine spends into zero forex fees, free flights, and unlimited airport lounge access all without any joining or annual fees.
Because why should your everyday wallet work any less hard than your wanderlust?
Surya
What do you get when you mix a legendary voice, some desi beats, and a brand that’s lit up India for decades? You get India Bole Surya Ko YA – Surya Roshni’s brand-new anthem that’s more than just a jingle, it’s a full-blown celebration of trust, light, and everyday magic.
Sung by the powerhouse Kailash Kher and brought to life by director RAKA, the campaign is a musical joyride through real Indian homes from kitchen vibes to dance floor feels all saying one thing loud and proud: YA to Surya. Because whether it’s lighting, fans, or home appliances, Surya isn’t just a brand it’s part of the family.
AbhiBus
This festive season, AbhiBus isn’t just taking you places it’s doing it with AI-powered swagger. Their new campaign, part of The Grand Festive Bus Sale, is a total tech flex crafted entirely using AI, from visuals to music. Yep, the whole ad is made by machines, but aimed straight at human hearts (and wallets).
