Rahul Titus has stepped down as Global Head of Influence at Ogilvy, where he led the world’s largest and most awarded influencer marketing agency across 42 countries. In this role, he also spearheaded WPP Onefluence, the influencer shop for L’Oréal across WPP.
He joined Ogilvy as Managing Partner, Head of Influence UK & EMEA in September 2017 and held this position until June 2022. He set the strategic direction for Ogilvy’s influence proposition across the full spectrum of influencer work, from celebrities to micro-influencers, leading a team delivering campaigns for clients including Walgreens Boots Alliance, Bacardi, Mondelez, Mattel, Unilever, TK Maxx, British Airways, and Vodafone.
Since June 2022, Rahul served as Global Head of Influence, continuing to oversee the agency’s specialist social and influencer teams worldwide. He also led WPP Open X, a bespoke setup bringing WPP’s celebrity and influencer capabilities together for over 200 brands across 195 countries in nine territories for The Coca-Cola Company.
Rahul has also contributed as a Founding Board Member of the Influencer Marketing Trade Body, helping build a sustainable future for the influencer marketing industry.
Prior to Ogilvy, he held key roles including Director of Social Talent at YMU from April 2017 to September 2017, Associate Director – Head of Influencer Marketing at MediaCom from August 2014 to April 2017, and multiple positions at Dentsu, iProspect, and Carat, where he built expertise in digital marketing, social strategy, and SEO.
