Dentsu Creative Webchutney has won the strategy and creative mandate for RAK Ceramics India and KLUDI India following a multi-agency pitch. The account will be serviced from the agency’s Bengaluru office.
RAK Ceramics, a global ceramic brand present in over 150 countries, has planned a brand refresh in India. KLUDI, the German luxury sanitaryware brand, has aimed to elevate contemporary Indian bathrooms with precision engineering and design innovation. Together, the brands represent aspirational living spaces in the Indian market.
Under the mandate, Dentsu Creative Webchutney has been tasked with developing the strategic and creative blueprint for both brands. The agency has planned to leverage creativity, technology, and data intelligence to craft brand stories that resonate with India’s evolving lifestyle aspirations.
Commenting on the partnership, Anisha Agarwal, Head Marketing, RAK Ceramics India and KLUDI India said, “This partnership with Dentsu Creative Webchutney is a pivotal step in elevating our brand’s positioning and building deeper connections with consumers. Under this mandate, dentsu will lead integrated creative campaigns across brand strategy, digital storytelling and experiential platforms, bringing to life our vision to redefine design and innovation in lifestyle spaces. We are excited about the journey ahead!”
Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney added, “RAK and KLUDI are global leaders, and we are thrilled to shape the future of homes across India with them. From creating living rooms that balance comfort and flexibility, to transforming bathrooms into personal wellness havens, our focus is on delivering digital-first, meaningful experiences. Guided by dentsu’s Bharat vision, our storytelling will reach every corner of the country, connecting deeply with people and making every home a symbol of India’s ambition, spirit, and progress.”
