Triumph International launches its campaign, #JustLikeYou. The brand focuses on women who know their self-worth, show confidence, and value inner beauty. The brand spotlights on the evolution and shift we see with more women dispelling the need for any external validation from society, defining their beauty standards or putting them in a box of pressure to live up to standards created by others. The campaign celebrates the idea of embracing authentic beauty, unapologetically.
By introducing intentional design and meaningful self-expression, Triumph positions lingerie not as hidden, but as an enabler that supports individuality and empowerment. The Autumn/Winter25 campaign describes lingerie as a woman’s Beauty Wardrobe, the essential foundation that empowers confidence, comfort, and individuality in every moment.
“With #JustLikeYou, Triumph is celebrating a powerful shift women choosing comfort, confidence, and authenticity on their own terms,” said Ankur Damani, Commercial Director, Triumph International (India and Sri Lanka). This campaign is more than a message; it’s an invitation for every woman to embrace her individuality and like herself first. With the unveiling of our campaign, we are also excited to launch our dedicated Triumph Lingerie India Instagram page, @triumph_in, a space designed to inspire authentic self-expression and create a community-driven movement through #JustLikeYou”.
“With AW25, we are not just launching a campaign, we are launching a movement, and adds Bhavin Devpuria, Marketing Head, Triumph International (India & and Sri Lanka). With #JustLikeYou, Triumph celebrates authenticity – encouraging women to like their style, their choices, and most importantly, themselves. With this campaign we are introducing the concept of Beauty Wardrobe, our way of reminding women that beauty is not about trends, but about confidence that starts from within.”
