The Board of Control for Cricket in India (BCCI) has announced Apollo Tyres as the new lead sponsor of Team India. The agreement has marked Apollo Tyres’ debut in Indian cricket sponsorship and has come into effect after a competitive bidding process.
The sponsorship has covered both the men’s and women’s national teams across all formats, with the Apollo Tyres logo featured on the front of the jerseys. The partnership has been set for two and a half years, running until March 2028.
This deal has followed the conclusion of Dream11’s sponsorship tenure and has highlighted the rising commercial appeal of Indian cricket. Apollo Tyres, which operates under its global brands Apollo and Vredestein and has a presence in over 100 countries, has positioned the partnership as a strategic platform to strengthen consumer connect and brand visibility.
Devajit Saikia, Honorary Secretary, BCCI, said: “The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. We are excited about this being Apollo’s first major sponsorship in India cricket, which speaks volumes about the sport’s unparalleled reach and influence. This is more than a commercial agreement; it’s a partnership between two institutions that have earned the trust and respect of millions.”
Mr Rajeev Shukla, Vice-President, BCCI, said: “We are delighted to welcome Apollo Tyres as our new lead Sponsor. This is a momentous occasion, bringing together two of India’s most powerful and enduring legacies: the unwavering spirit of Indian cricket and the pioneering legacy of Apollo Tyres. The competitive nature of the bidding process highlights the strong market confidence in the BCCI and the global brand of Team India. We are confident that this partnership will be a driving force for mutual growth and success.”
Prabhtej Singh Bhatia, Treasurer, BCCI, said: “This partnership is a testament to the immense value and global appeal of Indian cricket. Apollo Tyres’ commitment to innovation and its forward-thinking approach perfectly aligns with our vision for the future of the game. We are confident that this collaboration will be a huge success and will help us continue to grow the sport both in India and around the world.”
Rohan Gauns Dessai, Honorary Joint Secretary, BCCI, said: “The BCCI’s partnership with Apollo Tyres is a reflection of the strong and consistent performance of Team India. We are excited to embark on this new journey with a partner that shares our passion for excellence. We extend our warmest welcome to Apollo Tyres and look forward to a long and fruitful association.”
Neeraj Kanwar, Vice-Chairman and Managing Director, Apollo Tyres Ltd, said: “Cricket’s unmatched popularity in India and worldwide makes it an honour for us to become the National Team Lead Sponsor of Team India. This partnership is about national pride, strengthening consumer trust, and showcasing Apollo as a true leader in our category, while supporting Indian sport at the highest level and creating unforgettable moments for fans worldwide.”
