This week’s campaigns hit that sweet spot where boldness meets heart, each one turning the spotlight on moments, moods, and messages that go beyond the ordinary. From high-octane thrills to gut health and festive fashion, these brands reminded us why stories matter because they speak to the everyday, the extraordinary, and everything in between.
KFC brought its trademark drama and flair with Himesh Reshammiya stepping into his iconic Ravi Kumar avatar, turning a simple chicken deal into a full-blown musical spectacle. Meanwhile, Mountain Dew gave courage a fresh face with Hrithik Roshan leaping into action, reinforcing that bravery isn’t just for the movies, it’s for every moment we decide to take the leap.
In a world that moves at lightning speed, Complan and Zepto tapped into childhood nostalgia with the return of the beloved ‘I’m a Complan Boy/Girl jingle, proving that sometimes the smallest sound can create the biggest emotional connection. Together, these campaigns balance energy and emotion, humour and heart, showing how brands can turn everyday moments into unforgettable experiences.
Whether it’s through music, adrenaline, or a familiar tune, this week’s stories invite us to pause, feel, and celebrate the unseen layers that make life richer. So let’s dive into the campaigns that entertained, inspired, and reminded us of the power behind a well-told story.
Yakult India
In a world where health-conscious folks are busy tracking their steps, reps, calories, and even sleep cycles, Yakult India had a gut instinct, quite literally. They noticed that one crucial part of wellness was being left out of the conversation: the gut. And that’s how the ‘Gut Expert’ campaign was born, bringing digestive health into the limelight and putting that tiny but mighty bottle of Yakult center stage.
Enter Taapsee Pannu, the bold, relatable, and health-conscious actor who doesn’t just preach wellness, she lives it. As the face of the campaign, Taapsee brings not just star power but genuine advocacy for gut health. According to her, Yakult has been part of her family’s daily routine for years. Now, she’s inviting the entire country to join the probiotic party.
The campaign’s 30-second TV commercial is a sharp, witty take on modern wellness routines. It shows everyday people going all-in on fitness tracking everything from their protein intake to their heart rates but overlooking a key player in the nutrition game: nutrient absorption, which happens in the gut. Through Taapsee’s narration and relatable visuals, the film gently nudges viewers to consider what’s going on inside, not just outside.
At the heart of the campaign is Yakult itself, a daily dose of scientifically-backed probiotics designed to support digestion, improve nutrient absorption, and maintain microbial balance in the gut. It’s small, simple, and silently doing a ton of heavy lifting for your health. Think of it as your digestive system’s unsung hero.
Ajio
We all know the excitement festivals bring to Indian households from gleaming jewellery, colourful outfits, home décor that screams festive glam, and of course, gifts flying in all directions. It’s chaos, it’s colourful, it’s a celebration in full volume.
And this year, Ajio is turning that energy into a bold fashion statement with its new campaign ‘This Is How We Festival’, created in collaboration with Wonderlab.The film beautifully showcases the colourful scenes of Durga Puja, Dussehra, Navratri, and Diwali while championing bold self-expression, inclusivity, and the freedom to be unapologetically ‘YOU’.
With a star-studded lineup of Varun Dhawan, Shraddha Kapoor, Zeenat Aman, Uorfi Javed, Abir Chatterjee, and Malavika Mohanan the campaign celebrates one powerful idea: Identity Without Apology.
But this campaign isn’t just about looking good; it’s about feeling good in your own skin and challenging the usual suspects like ageism, trolling, and stereotypes along the way. Whether you’re twirling in a lehenga, pairing sneakers with a sherwani, or rocking a saree with cool kicks, Ajio’s collection has your back, turning every festive moment into a runway for your true self.
This isn’t just a campaign film; it’s a celebration of self-expression, urging everyone to own their style, their story, and their celebration in an unfiltered, unbothered, and completely authentic way. No apologies needed.
Asian Paints
Who said walls are just boring backdrops? McCann Worldgroup India flips that idea on its head with the Asian Paints ‘Royale Glitz campaign’, starring none other than Deepika Padukone. This isn’t just about paint, it’s about turning your walls into expressive canvases that tell your story, set the mood, and add a splash of personality to your home. With a silky-smooth crème finish and Teflon Surface Protector, Royale Glitz takes luxury paint beyond the final touch to become the very soul of your space.
The film plays out like a visual symphony, with Deepika’s effortless grace guiding us through rooms where every wall speaks volumes about memory, identity, and style. Asian Paints is inviting you to rethink your home as a living, breathing reflection of who you are plus with the Glitz Up Your Décor’ guidebook, turning inspiration into reality just got way easier.
At its core, this campaign celebrates creativity and craftsmanship, making sure your walls don’t just hold up your roof they hold up your vibe. So go ahead, let your walls do the talking, they’ve got a story worth telling.
Himalayan
When you hear the Himalayas, what pops into your head? Yep, that peaceful, untouched calm where nature does its magic and time slows down. Himalayan Natural Mineral Water totally gets this vibe and decided to celebrate it in style by teaming up with five amazing clay artists from the mountains.
These folks didn’t just craft some mugs; they crafted collector’s pieces inspired by the rivers, stones, and traditional homes of the Himalayas. So now, every sip you take comes with a dash of mountain serenity and a whole lot of heart.
But wait, it’s not just about looking pretty on your shelf. This campaign is a shoutout to local artisans, preserving centuries-old pottery traditions while helping these creators build sustainable livelihoods. With artist-designed bottles available nationwide starting with Delhi NCR, Himalayan Natural Mineral Water is bringing the soul of the mountains straight to your doorstep. Plus, the accompanying film takes you behind the scenes, showing the artists’ creative journey and reminding us that the Himalayas are way more than just jaw-dropping views; they’re a living culture.
At its core, this campaign is about more than just water. It’s a celebration of heritage, art, and community all bottled up for you to enjoy. So, next time you reach for that refreshing gulp, remember you’re sipping on a story as pure and rich as the mountains themselves. Because sometimes, a bottle isn’t just a bottle it’s a piece of the mountains.
KFC
If you thought KFC’s chicken was dramatic, wait till you see Ravi Kumar walk into a restaurant in slow-mo hair bouncing, sunglasses gleaming, and swag turned up. That’s right, Himesh Reshammiya is back, not just belting out high notes, but doing it in full Ravi Kumar glory for KFC’s Epic Savers campaign. And as he rightly says, Duniya mein kuch bhi epic nahi hota jab tak Ravi Kumar na kahe. Iconic? Absolutely.
In true Himesh fashion, this isn’t just an ad, it’s a full-blown mini-concert. The new track drops harder than a KFC chicken bucket. And just like that, what starts as a cheeky promo transforms into a musical explosion of crispy beats, crunchy rhymes, and pure Reshammiya-level drama.
All this madness for KFC’s Epic Savers deal, which gives you 7 Boneless Chicken Strips + 2 Hot and Crispy pieces for just Rs. 299. Only for dine-in, only for legends, and absolutely Ravi Kumar-approved. Hungry yet? You know what to do.
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Mountain Dew
What do you get when you mix adrenaline, a Rs 20 price tag, and Hrithik Roshan casually leaping off cliffs like it’s just another Monday? Mountain Dew’s bold new 400ml PET pack, of course. To launch this game-changer, Mountain Dew reunited with their brand ambassador Hrithik Roshan, who takes center stage in an action-packed film directed by Ali Abbas Zafar bringing all the thrill, courage, and epic energy the brand stands for.
And because nothing screams Darr Ke Aage Jeet Hai louder than Hrithik facing down a natural obstacle this one hits all the right notes.
But this isn’t just an action-packed ad, it’s a shot of Dew’s core philosophy straight to the veins: fear is real, but courage wins. Whether you’re skydiving or just working up the guts to text your crush, that Rs 20 bottle is your pocket-sized hype crew. And let’s be honest, no one makes beating fear look cooler than Hrithik, with wind in his hair and that signature laser-focus stare.
Rolled out across TV, digital, outdoor, and social, the campaign makes one thing clear: courage isn’t reserved for action heroes, it’s for the everyday you. And with formats ranging from 400ml at Rs 20 to 1.25L at Rs 50, Mountain Dew is making sure there’s a bold sip for every kind of thrill-seeker. So, are you in?
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Zepto
What happens when you mix childhood nostalgia with 10-minute grocery delivery? You get Complan’s iconic I’m a Complan Boy/Girl jingle making a surprise comeback right inside the Zepto app. Every time someone adds Complan to their cart, that familiar tune plays like a digital throwback hug. It’s not just an audio cue; it’s a full-on memory unlock in the middle of your scroll.
In a Q-commerce world where attention spans are basically non-existent, Complan and Zydus Wellness are doing the smart thing by planting a big, nostalgic flag right at the point of purchase. It’s a clever sonic branding move that turns a quick order into an emotional micro-moment. Because in a space ruled by speed, what better way to slow things down than with a jingle that makes you go, Wait, I remember this?
