Born on September 9, 1967, Akshay Kumar popularly hailed as Bollywood’s ‘Khiladi Kumar’ turns 58 today. Over the last three decades, he has carved a unique space in the film industry as an action hero, comedy star, patriotic figure, and family entertainer. With over 150 films to his name, his versatility on screen has translated into immense credibility off screen, making him one of the most trusted celebrity endorsers in India.
From fitness and health brands to FMCG, financial services, lifestyle products, real estate, and tech platforms, Akshay Kumar has lent his face and values to some of the country’s biggest campaigns. Marketers see him as a rare combination of discipline, mass appeal, and relatability — a star who resonates equally with urban and rural India. Whether it is urging families to trust a toothpaste brand, inspiring youngsters with fitness campaigns, or lending weight to socially driven causes through advertising, Kumar’s endorsement journey reflects the same versatility that defines his film career.
On his 58th birthday, Marketing Mind takes a look at some of the wide-ranging brands that Akshay Kumar has associated with over the years, a testament to his enduring stardom and influence beyond the silver screen.
1. Policybazaar
In 2022, Policybazaar roped in Akshay Kumar as its brand ambassador to build awareness around insurance. Campaigns featured him in relatable family-man roles, urging people to plan their finances wisely and protect their loved ones. His trustworthy persona gave weight to the brand’s message.
2. Tata Motors
Akshay brought his rugged charm to Tata Motors’ commercial vehicles division. TVCs and billboards showcased him as the ‘tough guy’ who relies on Tata trucks—mirroring their strength, durability, and reliability on Indian roads.
3. Honda Motorcycles & Scooters India
For Honda’s two-wheelers, Akshay was portrayed as the dependable everyman. Campaigns emphasized trust, mileage, and value for money, with Kumar connecting strongly with tier-2 and tier-3 city audiences.
4. Harpic
During the pandemic, Harpic signed Akshay to push hygiene awareness. Campaigns featuring him reinforced the need for clean toilets and sanitation, with Akshay’s own disciplined lifestyle adding credibility to the brand’s positioning.
5. Livguard
Akshay has had a long-standing relationship with Livguard. In their ‘Bano Kisi Ki Energy’ campaign, he played a caring son ensuring his family’s celebrations never stopped during power cuts, thanks to Livguard inverters. The emotional storytelling struck a chord with audiences.
6. Dollar Bigboss
For over a decade, Akshay has been the face of Dollar Bigboss innerwear and thermals. His fitness, confidence, and mass appeal aligned perfectly with the brand’s positioning. Campaigns like ‘Thand Ka Weapon,’ alongside Yami Gautam, added humor to the category.
7. GOQii
As a fitness icon, Akshay was a natural choice for GOQii, the health-tech company. He not only endorsed their fitness bands but also engaged in interactive shows like health quizzes, inspiring audiences to adopt preventive healthcare and wellness routines.
8. Dabur Chyawanprash
In a witty campaign, Akshay highlighted how families turn into “walking pharmacies,” and stressed the benefits of taking one spoon of Dabur Chyawanprash daily. His credibility as a health-conscious actor made the campaign impactful.
9. Sting (PepsiCo)
Akshay brought his comic timing to quirky Sting energy drink ads, often featuring funny plots with Manoj Pahwa. The campaign highlighted Sting’s ‘instant energy’ appeal, while Kumar’s energy and charm added entertainment value.
10. Envy Perfume
In 2023, Envy Perfume chose Akshay as its face. The brand positioned him as the epitome of style and charisma, showcasing him as the perfect gentleman who values fragrance and class.
11. Poco India
Tech brand Poco roped in Akshay in 2025 for its “Xceed Your Limits” campaign. The ads tied his fearless, action-hero image to Poco’s youth-focused smartphones, positioning the brand as bold and adventurous—just like Kumar himself.
12. RR Kabel
Safety took center stage in Akshay’s campaign for RR Kabel. In impactful ads, he explained how toxic smoke during electrical fires is deadlier than fire itself, urging families to trust safe, reliable wiring. His “protector” image fits seamlessly here.
13. APL Apollo
Akshay turned full-fledged action hero in APL Apollo’s “TUFF HERO” campaign. The ad film showed him chasing a thief across rooftops to demonstrate the toughness of the brand’s steel and roofing products—blending stunts with product messaging.
14. Welspun
For Welspun, Akshay lent humor and relatability to everyday essentials like bedsheets and towels. Campaigns creatively used memes and moments from his films, showing how Welspun products bring fun and comfort to homes.
From consumer goods to automobiles, fitness tech to home care, Akshay Kumar’s brand portfolio reflects his versatility as a celebrity endorser. On his 58th birthday, he continues to be one of India’s most bankable stars—both in cinema and advertising.
