DDB Tribal has strengthened its creative leadership with the appointment of Anusheela Saha as Creative Head. She has joined the Gurugram-based agency from FCB India, where she has served as National Creative Director.
Saha has brought with her over 20 years of experience across agencies including Cheil and FCB India, where she has shaped brand storytelling and led creative strategies. She has worked on brands such as Unilever, KFC, Mahindra Automobiles, Uber, Google, Samsung, UN AIDS and Times of India.
Her portfolio has included work like ‘UnBox Me’, which has highlighted gender identity in children and fostered dialogue on inclusivity.
She has been recognised at platforms including Cannes Lions, D&AD, One Show, Clio Awards, Spikes Asia and Kyoorious. At DDB Tribal, she has taken over the role previously held by Iraj Fraz, who has moved into a new position within the company.
She has been reporting to Rahul Mathew, Chief Creative Officer, DDB Mudra Group.
Rahul Mathew said, “Over the last few years, we’ve seen DDB Tribal grow stronger and confident as an agency. And Anusheela will help take this growth into its next phase. She shares a lot of the same values that we hold dear, especially when it comes to big ideas and craft. And with the exciting brands that we have in the agency, I look forward to working with her to create work that’s just as exciting.”
Saha added, “I am very excited to be a part of DDB Tribal. For me DDB is the perfect alignment of culture, creative vision, and leadership. I look forward to helping Rahul take this incredible legacy forward and also building a successful partnership with Ashutosh and the entire team at DDB Tribal.”
