Havas CX has named Deepali Saini, CEO of Think Design, as its Global Chief Experience Design Officer. In her expanded role, she has joined the Global CX Leadership Board and has spearheaded the network’s Experience Design (XD) practice worldwide.
Saini has led efforts to unify the XD practice across the network with a focus on design excellence, capability building, and business growth. She has brought global teams together by expanding service offerings, establishing shared ways of working, championing ethical AI, and embedding design more deeply within client engagements.
Her mandate has also included building the XD practice in Southeast Asia, with Singapore as a regional hub.
Rana Barua, Group CEO, Havas India, South East Asia & North Asia, said, “Deepali’s vision and determination have been central to Think Design’s success. With her deep understanding of user behaviour and proven ability to drive growth, I’m confident she will unlock our next chapter of success.”
David Shulman, Global CEO, Havas CX, said, “Deepali’s promotion reflects the incredible impact she is making across our agency. Her ability to connect design thinking to business outcomes is shaping how Havas applies CX to help our clients win.”
On her appointment, Saini shared, “My vision is to create a unified Global XD practice at the heart of the Havas CX Network, one that builds on our collective strengths and pushes boundaries for our clients and teams.”
