ITC’s Sunfeast Wowzers has launched a new campaign featuring Shah Rukh Khan, highlighting the brand’s indulgent cheesy snack with his signature charm. The TVC, created by Ogilvy, showcases Khan bringing the product’s unique taste and crunch to life, reinforcing the tagline ‘Iske Har Bite Mein Hai Wow!’. The campaign aims to boost the brand’s appeal and strengthen its connection with snack lovers across digital platforms.
With Shah Rukh Khan on board, the brand is set to elevate its imagery and cement its position as the go-to choice for snack time. His unmatched charisma and deep emotional resonance with audiences seamlessly align with the brand’s vibrant persona, adding a powerful layer of emotion, charm, and delight that deepens consumer connect and recall, the brand stated.
Commenting on the latest partnership, Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division ITC, said, “Sunfeast Wowzers is more than just a cracker; it’s an experience that blends cheesy indulgence with crunch. Who better than Shah Rukh Khan to represent this ‘Wow’ factor? Sunfeast Wowzers offers a multi-textural delight which perfectly aligns with his charismatic personality, making the partnership even more special.”
“I’ve always believed that all magical moments have a ‘Wow’ in them. Sunfeast Wowzers is all about that ‘Wow’ factor, which comes from the fusion of melty cheesy delight and crisp, flaky layers. It’s the perfect snack to add a touch of delight to any moment. I’m thrilled to be part of this journey with Sunfeast Wowzers, and I hope everyone enjoys this indulgent experience just as much as I do.” added Shah Rukh Khan.
