A23, the online skill gaming platform from Head Digital Works, has onboarded actor Vicky Kaushal as its brand ambassador. The announcement coincides with the launch of the EPIC Poker Championship — a 19-day, multi-format tournament offering a guaranteed prize pool of Rs 28 crore.
The series kicks off on July 3 and runs till July 21, featuring online events across formats and skill levels, culminating in a live finale aboard the Deltin Royale in Goa. The marquee prize segments include Rs 5 crore for the Main Event, Rs 2 crore for the Mini Main, ₹1 crore for the Highroller, and Rs 50 lakh for the Super Value tournament.
Kaushal stars in a new brand film released as part of the campaign, designed to capture the high-stakes thrill of the championship and highlight A23’s evolving offerings. The film will go live in Hindi, Kannada, Tamil, and Marathi across OTT and digital video platforms.
With this campaign, A23 is aiming to deepen its engagement with India’s growing base of online poker players and position the EPIC Poker Championship as a benchmark in the country’s skill gaming landscape.
“The EPIC Poker Championship, with its Rs 28 Crore guaranteed prize pool, is a testament to our commitment to providing a world-class gaming environment, and Vicky’s presence and personality seamlessly capture the thrill and prestige of this monumental event. We are thrilled to welcome him as A23’s brand ambassador. Vicky’s natural charisma and widespread appeal cuts across age groups and makes him the perfect fit for A23,” said Siddharth Sharma, CEO, Head Digital Works.
“I’ve always been drawn to roles that are exciting and challenging. I am delighted to be the face of a dynamic brand like A23, which is very well-known in the gaming space. With this new association, we aim to elevate the brand story by integrating exciting concepts that resonate with gaming enthusiasts. A23 has truly created an ‘Epic Poker Championship’ and I am thrilled for everyone to witness the ‘Epic Maza’ that awaits them,” said Vicky Kaushal.
