Neha Bhattacharyya has joined HDFC ERGO General Insurance as Senior Vice President – Marketing. Her career spans 16 years across marketing strategy, innovation, digital content, and consumer insights. She announced the appointment on LinkedIn.
In her new role, Bhattacharyya will lead marketing across brand, product, digital, social media and channel functions for the company’s BFSI portfolio.
She was previously General Manager – Marketing at Hygienic Research Institute (HRIPL), where she headed marketing and P&L for the Streax Professional division. She held this role from December 2022 to July 2025.
Prior to that, she was Founder and Owner of Elephant Steps Luxembourg, a home decor brand operating across Germany, France, Italy and Spain, between December 2017 and December 2022.
Bhattacharyya has also worked with Bajaj Consumer Care as Assistant General Manager – Marketing, where she led the hair care portfolio including the Bajaj Almond Hair Oil brand. Earlier in her career, she held brand roles at CavinKare.
