Priyanka Awasthi has been appointed as Director – Content Strategy and Planning at Zee Entertainment Enterprises (ZEEL). She shared the update through a LinkedIn post. This marks her second role at ZEEL, where she previously served as Senior Manager – Business Strategy and Analytics from June 2021 to July 2022.
Before rejoining ZEEL, Awasthi was with AB InBev for over two years. She held the role of Manager from March 2023 to June 2025, and earlier worked as Senior Associate – Marketing Insights and Analytics from July 2022 to March 2023.
Her earlier career includes a four-year tenure at Nielsen from July 2017 to June 2021, where she worked across marketing effectiveness and media analytics. She has also worked at Tata Capital and Leo in marketing and brand roles.
