After a 28-year journey with the MullenLowe Lintas Group, Ameer Ismail has announced that he will be stepping down from his role as President, Lintas Live.
Ismail has been synonymous with Lintas Live’s (formerly known as LinOpinion) growth and evolution over the past three decades. His leadership has played a defining role in shaping the agency’s legacy and positioning it as one of the most dynamic, future-ready communications brands in the country today.
As per the agency, under his guidance, Lintas Live grew into a digital-first, creative PR agency delivering award-winning integrated campaigns for clients across sectors. He led the agency’s transformation beyond traditional PR, championing a multidisciplinary approach that included digital content, media strategy, influencer engagement, and crisis management.
Ismail joined Lintas in 1996 and has been recognised as one of the longest serving PR agency heads in the industry. He has held multiple leadership positions across the group, joined the Lowe Lintas management committee in 2008 and led different agency brands like dCell, Advent and Lintertainment. He was later instrumental in establishing a joint venture with Golin, where he was invited to join the Golin Global Leadership Group in 2014. In 2018, he was appointed Chief Growth Officer of PointNine Lintas while continuing as President of the PR business. Throughout his tenure, he has guided the agency through significant industry shifts, cementing its reputation for innovation and excellence.
Reflecting on his journey, Ameer Ismail shared, “I’ve had a dream run at Lintas- benefiting from rich learnings across disciplines and functions. The future of PR and communications is immensely exciting, and emerging technologies like AI will offer an entirely new canvas of opportunities. My next move will embrace these possibilities and build on the experience I’ve gained along the way.”
