Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Campaigns

Recycling with Respect Tata Motors Launches Re.Wi.Re Facility in Kolkata

MM Desk by MM Desk
May 15, 2025
in Campaigns, Partner
A A
Recycling with Respect Tata Motors Launches Re.Wi.Re Facility in Kolkata

On May 8, 2025, Tata Motors unveiled its latest Re.Wi.Re (Recycle With Respect) facility in Kolkata, marking a major step in building India’s vehicle scrappage infrastructure. Designed as a Registered Vehicle Scrappage Facility (RVSF), this new centre is more than just an automotive endpoint—it’s a vision for a cleaner, safer, and more sustainable future.

Why Re.Wi.Re matters right now

With increasing concerns around pollution and road safety, India’s roads are still home to thousands of End-of-Life Vehicles (ELVs) that no longer meet roadworthiness or environmental standards. Tata Motors’ Re.Wi.Re initiative steps in with a respectful, tech-enabled, and government-compliant solution.

This facility allows customers to scrap unfit vehicles—both passenger and commercial—in a transparent, responsible, and policy-aligned way.

A franchise-first approach to scrappage

What makes Re.Wi.Re unique is its franchise model. Tata Motors is partnering with local entrepreneurs across the country to set up more RVSFs, creating not just infrastructure but also new business opportunities. These centres are equipped to:

  • Evaluate vehicles at your doorstep (free of charge)
  • Offer instant and transparent pricing
  • Handle deregistration in compliance with scrappage policy
  • Provide free vehicle pickup
  • Dismantle vehicles using state-of-the-art depollution methods

All while ensuring customers receive government-authorised Certificate of Deposit and Scrappage Certificate, which can be used to unlock benefits on new vehicle purchases.

Built for simplicity, backed by compliance

The process is simple:

  1. Instant online price check
  2. Schedule a free doorstep evaluation
  3. Agree on price and initiate deregistration
  4. Vehicle is picked up and dismantled responsibly
  5. Receive your certificate + payment

Every step is digitised, policy-compliant, and designed for customer ease.

Why this matters for vehicle owners

Re.Wi.Re isn’t just an environmental solution—it’s practically rewarding. Customers scrapping old vehicles through licensed RVSFs can benefit from:

  • 100% waiver on new vehicle registration fee
  • Scrap value equivalent to 4–6% of the new vehicle’s ex-showroom price
  • Road tax rebates of up to 25% (personal) and 15% (commercial) vehicles
  • Government incentives tied to valid scrappage certificates

And these benefits are only available through licensed scrapping facilities like Re.Wi.Re.

Purpose meets execution

In a sector where scrapping often lacks structure and trust, Tata Motors has positioned Re.Wi.Re as an initiative that’s tech-forward, respectful, and impact-driven. It’s a clear alignment with India’s vehicle scrappage policy—and a blueprint for how large OEMs can lead infrastructure change.

As more cities join the network, and more franchise-led RVSFs open nationwide, Re.Wi.Re is set to become the gold standard in India’s green mobility transition.

Explore Re.Wi.Re

Check the live facility experience here: https://rewire.tatamotors.com/

Related Posts

From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns
Advertising

From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns

by MM Desk
December 5, 2025

Some weeks in advertising feel like a gentle pulse. Others arrive with a full-blown heartbeat, and this was one of...

How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series
Campaigns

How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series

by MM Desk
December 5, 2025

In an era where every brand fights for attention on screens, vivo decided to own the sky. Ahead of its...

Latest

Netflix Acquires Warner Bros. In $82.7 Billion Deal

Netflix Acquires Warner Bros. In $82.7 Billion Deal

December 5, 2025
From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns

From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns

December 5, 2025
How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series

How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series

December 5, 2025
From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

December 5, 2025
Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero CII Big Picture Summit 2025

Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero: CII Big Picture Summit 2025

December 5, 2025
Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

December 5, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.