Home Credit India, a consumer finance company, has rolled out its latest brand campaign titled ‘Upgrade Karein Life Ke Scenes’, aimed at empowering consumers to make meaningful lifestyle upgrades through accessible and tech-enabled financing options.
The campaign, live across digital platforms such as YouTube, Instagram, Facebook, X, and LinkedIn, focuses on the aspirational needs of modern Indian households. It showcases how small upgrades like buying a new AC, refrigerator, or cooler can bring about big improvements in comfort, especially during the harsh summer months.
At the heart of the campaign is a series of short, humorous films that blend emotion with everyday family dynamics. In the first film, a sibling rivalry over a room cooler during peak summer turns comical, until the father steps in with a smart solution—an easy EMI offer notification from Home Credit India. The story transitions to a store, where the family upgrades their appliance seamlessly using the brand’s Ujjwal EMI Card.
The campaign closes with a resonant message: “Aap bhi naye appliances ke saath upgrade karein life ke scene aur banayein apni #ZindagiHit with Home Credit.”
Speaking on the new brand campaign, Ashish Tiwari, Chief Marketing Officer, Home Credit India, said: “‘Upgrade Karein Life Ke Scenes’ is more than just a seasonal campaign—it’s a reflection of our core purpose to empower consumers’ everyday aspirations not just with credit, but with the confidence to live better today—not someday. Rooted in our brand thought of #ZindagiHit, this campaign celebrates the transformative power of small upgrades—whether it’s siblings finally getting relief with a new cooler or a young professional buying their first AC or a family investing in a better refrigerator. These aren’t just purchases; they are milestones that enrich lives and create lasting memories.”
