Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Advertising

RoshanSpace’s Legal Battle Intensifies As Mumbai HC Seeks Indian Railways’ Response On NINFRIS Policy

The Mumbai High Court, hearing RoshanSpace’s plea, flagged NINFRIS for granting Indian Railways unchecked power in ad site allocation. Emphasizing transparency for fair competition and revenue, it ordered all respondents, including Indian Railways, to file replies, warranting a detailed hearing which is next scheduled for March 20, 2025.

MM Desk by MM Desk
February 20, 2025
in Advertising
A A
RoshanSpace’s Legal Battle Intensifies As Mumbai HC Seeks Indian Railways’ Response On NINFRIS Policy

In a court hearing wherein the Mumbai High Court was listening to RoshanSpace Brandcom’s legal petition challenging the arbitrary allocation of railway hoarding sites, Mumbai HC has now acknowledged the serious impact of the New Innovative Non-Fare Revenue Ideas Scheme (NINFRIS).

In its hearing, the court observed that the policy grants unchecked power to Indian Railways, allowing them to bypass the standard tender procedure and offer contracts arbitrarily and, in turn, severely affect legitimate industry players like RoshanSpace who secure advertising sites through competitive bidding.

As part of the same, the Mumbai High Court bench stated that the matter warrants a detailed hearing and noted that railway landholding sites should ideally be allocated through a transparent tendering system to maximize revenue generation and ensure fair competition.

As a result, the court has now directed all respondents, including Indian Railways, to file their replies, and the next hearing is scheduled for March 20, 2025.

Also Read: RoshanSpace Brandcom Files Legal Petition Challenging Arbitrary Allocation Of Railway Hoarding Sites

A Central Vigilance Commission (CVC) inquiry had earlier exposed major irregularities in railway advertising including serious discrepancies in the awarding of advertising contracts under the First Come, First Serve (FCFS) policy within the Central Railway (CR) and Western Railway (WR) divisions.

The FCFS system, which has been in place since the 1990s, has long governed the allocation of advertising contracts. It had similar transparency issues to NINFRIS- which came into being on May 21, 2018; both policies lack transparency and encourage arbitrary decision-making.

The CVC inquiry into the FCFS policy revealed several flaws, including the absence of a structured contract identification process, leading to opaque decision-making. The failure to conduct open tenders resulted in significant revenue loss for Indian Railways. Investigations also uncovered misconduct and irregular allotments, prompting vigilance action. As a result, multiple railway officials faced penalties, investigations, and disciplinary actions for mismanagement of FCFS contracts.

Based on its findings, the CVC recommended the immediate termination of FCFS-based contracts and a comprehensive CBI investigation into the FCFS policy across the Mumbai Division, CR, and WR.

Responding to these recommendations, the Ministry of Railways took several measures that should now be replicated to mitigate the misuse of NINFRIS, having established the similarities and discrepancies between the two. FCFS was dissolved by the CVC as a result of a full-fledged enquiry, which noted the extent of fraud in allocating contracts.

With this as precedence, RoshanSpace has urged the judiciary to apply the same corrective measures to eliminate corruption and unfair trade practices under NINFRIS. The parallels between FCFS and NINFRIS demonstrate the urgent need for reform, as the lack of transparency and unchecked discretion threaten fair competition and transparency. The scrapping of FCFS and the introduction of a digital e-auction system serve as precise historical evidence regarding abolishing policies that increase incidents of malpractice, although reframed in a new title and a name—NINFRIS—thereby ensuring accountability and increasing ethical governance in railway advertising.

Related Posts

Boing Brandvertising Launches New Nirma Advance TVC Reviving The Brand’s Iconic Jingle
Advertising

Boing Brandvertising Launches New Nirma Advance TVC Reviving The Brand’s Iconic Jingle

by MM Desk
December 15, 2025

Boing Brandvertising, the creative agency helmed by adman and filmmaker Anand Karir, is behind the new Nirma Advance TVC. Shot...

Sweet Truth Rolls Out Campaign With Festive Dessert Menu & Santa-Led Engagement
Advertising

Sweet Truth Rolls Out Campaign With Festive Dessert Menu & Santa-Led Engagement

by MM Desk
December 15, 2025

This Christmas, Sweet Truth is doing something different. The brand, known for its western desserts and part of Rebel Foods,...

Latest

Black Friday Drove Tenfold Spike In NEWME Online Traffic: Sumit Jasoria

Black Friday Drove Tenfold Spike In NEWME Online Traffic: Sumit Jasoria

December 16, 2025
Apurva Sircar Joins Z-TECH India As Chief Revenue & Growth Officer

Apurva Sircar Joins Z-TECH India As Chief Revenue & Growth Officer

December 16, 2025
Meta Appoints Aman Jain As Head Of Public Policy In India

Meta Appoints Aman Jain As Head Of Public Policy In India

December 16, 2025
Dharma Productions Acquires Cornerstone’s Stake In Talent Agency DCA

Dharma Productions Acquires Cornerstone’s Stake In Talent Agency DCA

December 16, 2025
Warner Music India Appoints Ashok Parwani As Head Of Music For South India

Warner Music India Appoints Ashok Parwani As Head Of Music For South India

December 16, 2025
Marico Appoints Vikram Karwal As CMO

Marico Appoints Vikram Karwal As CMO

December 16, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.