After being associated with Britannia Industries as Chief Marketing Officer for the last three years, Amit Doshi has now decided to call it a day at the company to pursue external opportunities.
His last working day at the company will be March 17, 2025.
Beginning his second stint at the FMCG major, this time at as CMO, in January 2022, he has been serving the role of Business Head for Biscuits, Creme Wafers and Salty Snacks and has been responsible for delivering sustainable, profitable growth- driving Topline through Brand Equity and Penetration building initiatives, improving Operating income, growing Market Share, and co-creating the New Product Roadmap.
Additionally, he also executed some of the most notable brand campaigns like Nature Shapes Britannia, Bourbon It, Go India JimJam Pops, 50-50 Golmaal Chatbot, etc. during this time.
Prior to beginning his second stint with Britannia Industries, Doshi was associated with Lenovo for close to a decade’s time, of which he spent the first four and a half years serving the role of Head of Marketing- Consumer PC, Tablet and Digital (between September 2014 and May 2018) and Chief Marketing Officer (India and South Asia) for more than three and a half years (between June 2018 and January 2022).
While he led Brand Marketing, Digital and E-com/Performance marketing responsibilities for Lenovo’s Consumer business in India, Sri Lanka and Bangladesh and contributed to business growth by establishing the Lenovo brand in Tablets and Smartphones, initiating the digital transformation journey and increasing Lenovo’s consideration in the PC (laptop) and Tablet category, as CMO he was responsible for shaping the growth and equity of Lenovo’s brand portfolio and demand across all lines of business- Consumer (B2C), Enterprise, Small and Medium Business (SMB) and Tablet and, for building a leading-edge marketing organization where our top talent could take on diverse, wider and bigger roles.
Before Lenovo India, Doshi had been associated with Britannia Industries for about nine years, between November 2004 and August 2013.
He joined the FMCG major as Area Sales Manager in November 2004 and then got elevated to the role of Modern Trade and Alternate Channels in November 2006, Group Product Manager in August 2009 and Marketing Manager in April 2013.
He began his career with Perfetti Van Melle as Area Sales Manager in June 2003.
