Netflix’s Squid Game Season 2 has emerged as the most-watched international original in India for 2024 and also holds the distinction of being the most-watched international original of all time in the country, according to Ormax’s Streaming Originals In India report.
There were no breakout International films in 2024, with Prime Video’s Road House being the only one to cross the 5 million mark. Prime Video led the Top 10 list with six entries, followed by Netflix with four entries.
As per the report, Prime Video’s Mirzapur S3 took the top spot in 2024, crossing the 30 million viewership mark. Prime Video and Netflix dominate the Top 15 list, with five entries each.
While JioCinema’s Bigg Boss OTT S3 topped the unscripted category, the list showcases a diverse range of non-fiction genres, spanning TV extensions, documentaries, game shows, and influencer-driven reality formats.
Netflix dominated the Hindi direct-to-OTT films category, claiming an impressive 11 of the top 15 spots, including the top 8. Save The Tigers S2 emerged as the most-watched Telugu original of 2024, followed by Kalki 2898 AD’s animated prequel, B&B: Bujji and Bhairava. Disney+ Hotstar led the Top 10 list with four entries.
Inspector Rishi (Prime Video) topped the list as the most-watched Tamil OTT original of 2024 by a significant margin. However, Disney+ Hotstar dominated the list, with 7 entries in the Top 10.
Coming to the most-buzzing shows and films in India in 2024, based on Ormax Stream Track, Mirzapur S3 (Prime Video) crossed a peak Buzz of 60%, significantly higher than any other property in 2024, and no. 3 on the all-time list, behind Mirzapur S2 and The Family Man S2.
Compared to shows, direct-to-OTT films did not manage to garner high Buzz, with only 8 films achieving Peak Buzz of 10%, compared to 28 series in 2024. Squid Game S2 is the second-most ‘buzzing’ international property till date, only behind Money Heist S5. Only four international properties managed to cross the 10% mark on Buzz in 2024.
Moving on to the most-liked shows and films in India in 2024, based on Ormax Power Rating, Prime Video’s Panchayat S3 is the most-liked Hindi series of 2024, followed by Disney+ Hotstar’s The Legend of Hanuman. Shows produced by TVF took 3 of the top 4 spots on this list.
According to the report, 8 out of the Top 10 entries in the most-liked Indian unscripted content list are documentaries belonging to a variety of sub-genres. The top three most-liked direct-to-OTT films of 2024 all belong to Netflix, with Maharaj topping the list. Eight films achieved the 60-mark, of which six are Netflix films.
ETV Win’s #90’s – A Middle Class Biopic and Prime Video’s B&B: Bujji and Bhairava emerged as breakouts in 2024 with 75+ OPRs. Celebrity talk shows such as Unstoppable with NBK S4 (Aha) and The Rana Daggubati Show (Prime Video) featured in the Top 5.
Chutney Sambar (Disney+ Hotstar) was the most-liked Tamil property of 2024, followed by Inspector Rishi (Prime Video). Disney+ Hotstar dominated the Top 10 list with six entries. Squid Game S2 topped the list, followed by House of the Dragon S2, becoming the only two properties achieving the 70-mark in 2024, the report stated.
Netflix’s Spaceman topped the most-liked international films list, followed by the documentary film based on Taylor Swift’s tour (Disney+ Hotstar). No property in the list emerged as a break-out success in terms of audience likeability, with only three achieving the 60-mark.
